The MSc Fashion & Luxury Marketing program is structured to provide a comprehensive understanding of the fashion and luxury markets. Our curriculum is divided into modules that cover everything from brand management to digital marketing and retail strategies.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical abilities, and follow two language courses (English, French).
From May to August, students may complete an optional 1- to 6-month internship in France, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 6 months, in France or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
fashion & marketing luxury project
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
study trip
Master’s Dissertation
Curriculum Intership
This academic block is divided into 8 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both the Fashion & Luxury industries.
You will be able to design effective global marketing strategies by integrating ethical marketing principles, cross-cultural awareness, and sustainable innovation practices. • Consumer psychology and culture • Advanced market research • Digital marketing and social media
You will be able to analyze consumer behavior, apply advanced market research methods, and develop data-driven digital marketing strategies to solve real-world marketing challenges. • Fashion & luxury communication strategy • Digital communication • Managing a 360° communication plan and budget
Build an in-depth knowledge of international Fashion & Luxury markets (fashion & accessories, cosmetics, fragrances, watches & jewellery, fine wines & spirits, cars, hospitality…) and will better understand Luxury customers’ motivations and behaviours. You will gain insights into how companies are adapting their business strategies to create value for this new generation of global customers, who are definitely more demanding, digital-savvy, and experience-oriented. • History of luxury • Business models and strategies in the fashion & luxury industry • Creating value for fashion & luxury consumers
This module will provide you with a comprehensive understanding of how to build strong Fashion & Luxury brands, nurture them, and grow the brand’s equity. This module prepares you to address the challenges of tomorrow in the increasingly competitive and global Luxury industry. • Brand strategy and brand equity • Heritage branding • Brand challenge • Brand simulation
This module will help you to learn to communicate strong value propositions and drive customer affinity & engagement. • Fashion & Luxury communication strategy • Digital Communication & analytics • Managing a 360º communication plan and budget
Understand the key loyalty drivers and the issues at stake for the company’s performance. You will learn how Fashion & Luxury brands can successfully manage their customers’ portfolio, engage with their target customers, build strong relationships, and create uplifting customer experiences along the customer journey. • CRM & customer experience management • Fashion & luxury brand and marketing mix management • Fashion & luxury marketing project
In this module you will get an overview of the various selective retail networks. You will understand the pillars to leverage retail network performances, manage sales teams, and deliver outstanding omni-channel customer experience. • Business negotiations & purchasing • Sales management in the luxury industry • Selective retail management
You will be able to design and conduct rigorous marketing research, develop clear research questions and theoretical frameworks, apply appropriate research methodologies, and produce a well-structured master’s dissertation. • Conceptualizing marketing research • Conducting marketing research • Writing a dissertation
Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
During this module of the MSc Fashion & Luxury Marketing program, you will develop your management and leadership abilities in terms of people and behavioral skills that will help you effectively manage your career in the fashion and luxury industry. This certificate related to the luxury and fashion master’s was designed by 26 professors together with leadership and management professionals, in collaboration with TBS Career Services.
In this subject, you will acquire 9 key skills to lead teams and manage your professional career:
• Self-awareness • Communicating effectively • Lifelong learning
• Building an inspiring vision • Leading teams • Responsible decision-making
• Managing interpersonal relationships • Building trust and well-being at work • Influencing effectively
This subject, run by TBS Career Services, will help you reveal your talent and make choices in line with your deep aspirations.
Over the course of several lectures, workshops, individual tests, and coaching sessions, a specialist will support you from the start and help you find the right internship or job.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
You will be asked to write an individual dissertation on a current marketing issue in the fashion & luxury industries from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:
Motivation: Justifying the choice of the research problem or issue
Resourcefulness: Ability to start and conceptualize a piece of research
Creativity & common sense: Demonstration of a structured and logical methodology
Cross-functionality: Demonstration of a multidimensional approach to problem-solving
Submitting a suitable master’s thesis is a compulsory requirement for graduation.
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.
Below are some examples of TBS partner companies that have collaborated with students in previous years:
Moreover, you will have some complementary activities that will help towards better professional integration:
Move to action and join the operational mission of the MSc Fashion & Luxury Marketing program. Through this eminently practical team project, you will design an action plan to drive customer engagement for a partner brand operating in the Fashion & Luxury industries. With it, you will gain an in-depth understanding of the brand’s DNA and analyze its touchpoints with the customer. To guide customer engagement and brand loyalty, you will be in charge of building a 360º plan that will include: Value proposal & branding Social networks Brand’s website & online customer experience Brand content Retail activation & experience
You will embark on a 3-day Study Trip to one of the top fashion & luxury hubs, such as Paris, Milan, or London. This field trip will allow you to discover and explore the ins and outs of the industry while connecting with what you have learned in class. Activities will include guided visits, workshops, and talks with industry executives that will allow you to gain insights into some of the most iconic luxury brands and concept stores. In addition, you will discover the collections of the greatest designers. The MSc Fashion & Luxury Marketing program offers you this unique opportunity to see diverse business practices and cultural contexts in action. Moreover, flight tickets and accommodation are included in the program’s tuition fee.
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee. If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most of the companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity. The course’s timetable is embedded in your MSc Fashion & Luxury Marketing so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits. Finally, please consider that we require a minimum of 8 students registered to offer each language course.
The job world lands directly on the MSc Fashion & Luxury Marketing program with sector professionals who will explain to you in person their experience in the fashion and luxury industries. Through these meetings, you will have the unique opportunity to find out how to get a similar job, how their day-to-day is like, what the average salary is, and, of course, clear out all the doubts you may have about their professions. These professional meet-ups are designed as an open window to explore job opportunities and the different trajectories to succeed in the industries. In previous academic years, these were some of the profiles* that participated in the Meet-ups: Product Development Manager at Chanel Buyer at Net à Porter Marketing director at Cartier (United Kingdom) *Each year, profiles and companies are subject to change according to the students’ interests and the professionals’ availability.
To reinforce experiential learnings, you and your classmates will conduct visits to discover retail concepts stores and explore brands’ omnichannel, and customer experience strategies. Field visits will give you a first-hand experience of how the fashion and luxury industries work.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
As part of the MSc Fashion and Luxury Marketing, students must complete a mandatory 6-month professional internship during Year 2 of the programme. This full-time experience allows them to apply purchasing, logistics, and supply-chain management skills within a real corporate environment while preparing their Master’s thesis.
For students entering the two-year track, an additional optional internship of 1 to 4 months can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
To maximize your chances to find an internship in the field and the company of your dreams, at TBS Education we provide you with exclusive resources. Through our JobTeaser toolbox, you’ll have access to three powerful platforms to refine your professional profile and stand out to employers:
Our Career Services team also provides one-on-one coaching to align your internship with your career aspirations, ensuring you gain the skills and connections needed to thrive globally.
Examples of companies where our students completed their internships last year :
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:
The academic regulations outline the rules and requirements students must follow to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
The program covers a range of modules, including:
TBS Education provides comprehensive career support, including: