Barcelona
English
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Full Time
September 2026

Home Program MSc Fashion & Luxury Marketing

MSc Fashion & Luxury Marketing

A rigorous and industry-driven program designed to develop strategic expertise in global fashion and luxury marketing.

Key information

Campus: Barcelona
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

State-Certified Degree

Graduating with a recognized French Master’s Degree. Triple accredited business school (EQUIS, AMBA, AACSB)

Industry-Integrated Experiential Learning

The program combines real-world projects and industry interaction to ensure students graduate career-ready.

Career Orientation & Employability

One of the objectives of the program is to give students a strong understanding of career paths in the luxury industry.

About this MSc

A Fashion and Luxury marketing master degree is a postgraduate program focused on understanding consumer behaviour, brand positioning, communication strategies, and digital marketing within the fashion and luxury sectors.

The MSc in Fashion & Luxury Marketing at TBS Education Barcelona is designed for students who want to build a successful career in the global fashion and luxury industries.

Based in the heart of Barcelona, one of the world’s top fashion capitals, this course goes beyond theory. Unlike general business courses, our curriculum specializes in Digital Fashion Strategies and Retail Operations, equipping you with the skills to design and execute marketing plans while taking on management positions within top fashion houses.

With a hands-on methodology, the program combines academic rigor with practical projects alongside real companies. Working directly with leading firms—such as LVMH, Inditex, or Puig—will allow you to put what you have learned into practice. Moreover, you will count on leading practitioners and internationally recognized academics that will lead you to a 360º immersion in the fashion & luxury sectors.

This program is ideal for:

• Graduates in marketing, business, communication, or fashion.
• Professionals looking to specialize in the luxury sector.
• International students aiming for a global career.
• Entrepreneurs building fashion or lifestyle brands.

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Valerie LAMY

Academic Professors

Philippe Mihailovich ( Luxury Brand strategist & Professor)

Fabien Pécot (Heritage Branding Professor)

Mariana Bassi ( International Marketing and Brand equity Professor)

Practitioners:

Anne-Laure Hennequin (Master Parfums)

Chrystel Decré Depaty (Luxury entrepreneurship Consultancy, ex- Hermès)

Stéphanie Toulemonde ( Project Manager & Coach , ex-Puig)

Olivier Borie ( Retail consultancy)

Juliane Hanke (Senior Digital Marketing Manager, ex- Mytheresa)

Deborah Carrer ( Ex-novo Hospitality consultancy)

S. Santos ( ex- Bulgari, Luxury consultancy)

Pierre Vouard ( Fragance house, ex Chanel & Calvin Klein )

Marjorie Biawa (Second Concept- 2nd hand fashion)

Lucia Horvilleur (Entrepreneurship consultancy )

Steven Guest ( Sales Negotiations Professor)

Master classes :

Andy Tsai, Bata Group

Julie Fabre, Mango

key PROGRAM Features

100% English, Full-Time Program in Barcelona

The program is entirely taught in English and delivered full-time in Barcelona, one of Europe’s most dynamic hubs for fashion, luxury, retail and innovation.
This international environment attracts a highly diverse student cohort and prepares graduates for global careers.

Practitioner-Led Learning (55–60%)

More than half of the modules are delivered by experienced industry professionals, ensuring strong exposure to real business cases, current market challenges, and applied problem-solving.

Marketing + Fashion & Luxury Industry

This MSc combines advanced marketing management expertise with deep sector-specific knowledge of the Fashion & Luxury industries.

Students do not only learn marketing theory — they learn how marketing works specifically in:

• Fashion & accessories
• Watches & jewellery
• Cosmetics & fragrances
• Luxury hospitality
• Fine wines & spirits
• Premium and luxury services

This dual focus makes graduates highly specialized and industry-ready.

Comprehensive Coverage of the Entire Marketing Process

The program follows the full marketing journey:

• Market intelligence & consumer insights
• Strategic business and brand management
• Brand equity and heritage management
• Integrated marketing communication (with strong digital focus)
• Retail & omnichannel strategy
• Customer engagement and value creation

Compulsory Internship

A 6-month professional internship provides hands-on international business experience and significantly enhances employability.

International Study Trip

Students participate in a study trip to a major European business hub, including company visits and institutional meetings to strengthen global exposure.

Join a recognized program of excellence

As a triple-accredited institution, a distinction held by only 1% of business schools worldwide, we ensure our programs meet your academic and professional needs. This MSc gives you a globally recognized degree and direct access to high-impact careers in supply chain and purchasing at leading multinational companies.

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Block 1. Understanding the Customer Journey

Focus on how customers behave and make decisions — from motivations and culture to digital interaction and social media engagement. Students learn advanced research techniques and how to interpret customer psychology.

Block 2. Marketing in the Contemporary World

Covers key modern marketing topics such as ethics, global marketing considerations, and innovation in marketing practices to prepare students for marketing in current and future landscapes.

Block 3. Understanding Fashion & Luxury Markets and Customers

Provides deep insight into the dynamics of luxury industries (fashion & accessories, cosmetics, watches & more) and explores how brands create value for demanding, digital-savvy, experience-oriented customers.

Block 4. Branding in the Fashion & Luxury Industry

Teaches how to build, manage and grow strong luxury brands, with a focus on brand strategy, equity, heritage branding and simulated brand challenges.

Block 5. Integrated Marketing Communications

Focuses on creating effective communication strategies that drive customer engagement — including digital communication analytics and managing a full 360° communication plan with a real budget.

Block 6. Implementing Fashion & Luxury Marketing Strategies

Centers on how brands manage their customers profitably — covering CRM, customer experience, marketing mix management and an applied marketing project.

Block 7. Managing Fashion & Luxury Retail and Sales Channels

Focuses on retail strategy and sales management in luxury — teaching negotiation, omni-channel strategy, selective retail networks and how to drive outstanding customer experiences.

Block 8. Master Dissertation: Research Methods in Marketing

Guides students through conceptualizing, conducting, and writing a formal academic dissertation on a current marketing issue within the fashion & luxury sectors.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module (Certificate of Soft Skills) on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility and self-awareness.

Keys career outcomes

• Brand Manager
• Product Development Manager
• Digital Marketing Manager
• E-commerce Manager
• Retail Manager
• Business Development Executive
• Customer Experience Manager
• Trade Marketing Manager

Testimonials

Dafne ESCOBEDO

Alumni of TBS

What I have enjoyed the most is the expansive experience of the professors, the opportunity to connect with like-minded peers from all over the world, and above all, exploring new perspectives of the fashion industry while living in a vibrant city like Barcelona

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where you never know what next big opportunity is going to come around the corner.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

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FAQ

Do I need a background in fashion to apply

No. A background in marketing, business, management or related fields is recommended, but prior experience in fashion is not mandatory.
The program is designed both for students with a marketing foundation and for those looking to specialize in the fashion & luxury industry.

What makes this MSc different from other Fashion & Luxury programs?

This program combines:

- Advanced marketing management training
- Deep specialization in the luxury industry
- Strong digital and omnichannel focus
- Real business projects with industry professionals

Unlike purely creative fashion programs, this MSc prepares students for strategic and managerial roles within international luxury brands.

Is the program more strategic or operational?

It is both.Students first build a strong foundation in strategy (brand positioning, value creation, market intelligence) and then move into implementation (360° communication plans, retail strategy, digital activation, sales management).

The objective is to train future managers who can design and execute strategies.

How practical is the program?

The program follows an industry-integrated experiential learning approach:

• Brand challenges
• Business simulations
• Consulting mission
• Workshops with professionals
• 6 month internship

Is there a strong digital component?

Yes. The program includes a strong focus on:

• Digital communication strategy
• Social media and influencer marketing
• E-commerce
• Omnichannel retail strategy
• 360° integrated campaigns

Digital transformation is a key pillar of the curriculum.

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