Lead the brand identity and heritage strategy for prestigious houses. You will oversee brand positioning, storytelling, and long-term equity to ensure global desirability and market growth.
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Design and execute high-impact digital campaigns. You will manage social media presence, influencer partnerships, and performance marketing to bridge the gap between brand heritage and modern digital consumers.
Analyze companies and markets using environmental, social, and governance criteria. ESG analysts assess financial risks and opportunities related to climate change, human rights, and corporate governance.
Oversee the lifecycle of a fashion or luxury line from concept to retail. You will coordinate between design, production, and marketing teams to ensure every product meets quality standards and market demands.
Optimize the performance of physical flagship stores and boutiques. You will focus on boutique management, sales team leadership, and ensuring a seamless, premium customer service environment.
Act as the primary voice of the brand. You will manage relationships with fashion media, coordinate exclusive events, and handle reputation management to maintain a high-profile image in the luxury sector.
Drive the growth of the brand’s online flagship store. You will focus on user experience (UX), conversion rate optimization, and managing the integration of omnichannel strategies to increase global online sales.
Identify and execute expansion opportunities in new global markets. You will analyze international trade regulations, real estate locations, and local consumer behavior to open new points of sale.
Anticipate the “next big thing” in the industry. You will use cultural analysis and consumer data to provide strategic insights into future colors, materials, and lifestyle shifts for design and marketing departments.
Lead global accounting operations with a strong focus on sustainable reporting and international standards (IFRS). You ensure accuracy, compliance, and ESG integration.
Cultivate long-term loyalty with high-net-worth individuals. You will analyze customer data to create personalized shopping experiences, private events, and VIP loyalty programs that define modern luxury.
Graduates have interned and started careers at renowned brands such as Chanel, Hermès, Yves Saint Laurent, Louis Vuitton, Cartier, Mango, Net-à -Porter, as well as startups and premium/mass-market companies.
87% of graduates from the MSc Fashion & Luxury Marketing find their first job within 4 months of graduating.
The highest percentage of our students (25%) obtained a Marketing & Communication position, which shows the importance of strategic brand storytelling for the fashion and luxury marketing graduates in the job market.
On the other hand, about 53% of our graduates obtained a position in the Retail & Sales (20%), Product Management & Buying (18%), and Digital Strategy (15%) areas.
Finally, 22% of our graduates split into the following areas: Business Development (8%), Events & PR (6%), Trend Forecasting (5%), and Others (3%).
Distribution of positions held by the MSc Fashion & Luxury Marketing graduates
Dafne ESCOBEDO
What I have enjoyed the most is the expansive experience of the professors, the opportunity to connect with like-minded peers from all over the world, and above all, exploring new perspectives of the fashion industry while living in a vibrant city like Barcelona.
Graduates of the MSc in Fashion & Luxury Marketing are well-prepared for a wide range of high-demand roles that combine creative brand vision, consumer psychology, and data-driven retail strategy.Â
These career paths span luxury brand management, digital marketing, fashion buying, retail operations, and international PR, making the MSc a launchpad for impactful roles in both established luxury houses and emerging designer brands, including multinationals, boutique agencies, and fashion tech start-ups.
Currently, the industry is heavily seeking profiles that master Omnichannel Retail Management and CRM Data Analysis. As luxury brands shift toward “phygital” experiences, roles like E-commerce Manager and Customer Experience Specialist are seeing the highest growth.Â
Additionally, Sustainable Sourcing Managers are increasingly sought after as brands align with global ESG regulations.
Unlike a general marketing degree, this MSc focuses on the scarcity principle and emotional value unique to the luxury sector.Â
You will study specific modules such as Luxury Brand Heritage, High-End Retail Excellence, and Visual Merchandising, which are not covered in standard business programs. It combines high-level management skills with the “artistic” sensibility required to manage prestige brands.
Our Career Services offers personalized coaching, including CV workshops and mock interviews specifically for the fashion industry.Â
Students gain access to an exclusive job board with partners like LVMH, Richemont, and Inditex, as well as networking events and the Soft Skills Certificate program to prepare you for C-level leadership roles.
Graduates work in:
Yes, the program encourages international mobility. Many graduates start their careers in cities like Paris, Milan, London, or New York, thanks to TBS’s global network and connections with international brands.
While the program focuses on fashion and luxury, the skills you acquire (marketing, brand management, market analysis) are transferable to other sectors such as luxury real estate, art, hospitality, or premium automotive.
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