The MSc Digital Transformation and AI prepares you to lead technological innovation in businesses and organizations. Through hands-on projects, expert-led workshops, and a focus on data management and automation, you’ll learn to design disruptive digital strategies and AI-driven solutions.Â
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical abilities, and follow two language courses (English, French).
From May to August, students may complete an optional 1- to 6-month internship in France, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
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*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 6 months, in France or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
Master’s Dissertation
Curriculum Intership
This academic block of the MSc Digital Transformation & AI program is divided into 8 academic units, designed to provide you with robust fundamentals in high-demand AI and digital transformation industries. Â
Explore the foundations of generative AI, low-code/no-code platforms, and practical tools to build AI-powered solutions. Learn how to prototype and implement AI technologies to support digital transformation. • Generative AI and foundation models • AI for business • No-code / Low-code platforms and prototyping
Understand how AI enables new business models, platform ecosystems, and data-driven decision-making. Learn to align AI strategies with organizational goals to create value and drive innovation. • AI business models • Platform ecosystems and monetization • Data and AI-driven decisions
Dive into the ethical, societal, and legal implications of AI. Topics include fairness, explainability, and compliance with the EU AI Act, providing a framework for responsible AI use. • Social and ethical implications of emerging technologies • Fairness and explainability • EU AI Act
Analyze how AI enhances personalization, web and social media analytics, and the use of synthetic data. Understand how to optimize customer experiences using advanced AI techniques. • AI for personalization • Social media & web analytics • Synthetic data and agents
Learn how to manage digital change through agile project management, Green IT practices, and organizational readiness frameworks to drive sustainable innovation. • Agile AI projects • Green IT approach • Frameworks for transformation and organizational readiness
Master technical and analytical tools such as causal inference, cloud-based AI systems, and data visualization to manage large-scale data projects efficiently. • Causal inference • Cloud AI • Data visualization
Explore the next wave of digital innovation through topics like quantum computing, AI for sustainability, and human-AI collaboration in the workplace. • Quantum computing and AI • AI in sustainability • Human-AI and augmented work
Gain methodological tools for academic and applied research in the fields of digital transformation and AI, supporting the development of your final capstone project.
Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.Â
Throughout the Digital Transformation and AI program, you will also benefit from the Soft Skills Certificate.   Â
This certificate, embedded in the brand management master’s program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.Â
In this part of the course, you will acquire 9 key skills to lead teams and manage your professional career:Â
• Self-awareness • Effective communication • Lifelong learning
• Creating an inspiring vision • Leading teams • Responsible decision-making
• Managing interpersonal relations • Building trust and well-being in the workplace • Effective influencing
Run by TBS Career Services, this module will help you reveal your talents and make decisions that work towards your deepest aspirations.Â
Over the course of lectures, workshops, individual tests, and coaching sessions, experts will help you start the process, ask the right questions, and find the best internship or job for you.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
Write an individual dissertation on a current issue in AI or digital transformation, from an academic or professional perspective. The dissertation should demonstrate: Â
Motivation: Justifying the choice of the research problem or issueÂ
Resourcefulness: Ability to start and conceptualize a piece of researchÂ
Creativity & common sense: Demonstration of a structured and logical methodologyÂ
Cross-functionality: Demonstration of a multidimensional approach to problem-solvingÂ
Submitting a suitable master’s thesis is a compulsory requirement for graduation.Â
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS Education professors, you will analyze the company’s competitive position and propose strategic and operational recommendations.
Examples of past TBS Education partner companies include:
Moreover, you will have some complementary activities that will help towards better professional integration:Â
Apply your learning in a hands-on consulting project focused on the deployment of AI in business contexts. These real-world projects provide practical experience with generative models, data strategies, and digital transformation frameworks – essential for demonstrating strategic impact to future employers. Under academic supervision, students work with partner companies to solve concrete challenges and deliver actionable solutions. Past partners include Airbus, EY, Thalès, Continental, and more.
Through strategic partnerships, engage in courses and projects addressing real-world AI and digital transformation challenges. Past collaborations include: Fujitsu: consulting project related to Digital for Green. Decathlon: real-world problem-solving project. Visits, and internship opportunities in consulting companies such as Fujitsu, APSIA, and NTT Data.
Prepare for two prestigious certifications, with TBS Education covering the cost of learning platforms and exams: Tableau Desktop Specialist (Data Visualization) Microsoft Azure Fundamentals (Cloud Computing) Access advanced tools like OpenAI’s ChatGPT 4 for practical learning.
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee. If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most of the companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity. The course’s timetable is embedded in your MSc Digital Transformation and AI so that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits. *Please, consider that we require a minimum of 8 students registered to offer each language course.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
As part of the MSc Digital Transformation and AI, students must complete a mandatory 6-month professional internship during Year 2 of the programme. This full-time experience allows them to apply purchasing, logistics, and supply-chain management skills within a real corporate environment while preparing their Master’s thesis.
For students entering the two-year track, an additional optional internship of 1 to 4 months can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
To maximize your chances to find an internship in the field and the company of your dreams, at TBS Education we provide you with exclusive resources. Through our JobTeaser toolbox, you’ll have access to three powerful platforms to refine your professional profile and stand out to employers:
Our Career Services team also provides one-on-one coaching to align your internship with your career aspirations, ensuring you gain the skills and connections needed to thrive globally.
Examples of companies where our students completed their internships last year :
Gain practical insights into AI and digital transformation strategies through visits to leading international companies, aligned with the program’s modules and projects.  Â
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:
The academic regulations outline the rules and requirements students must follow to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
You will build a strong combination of technical expertise and managerial competencies, preparing you to bridge the gap between business and technology.Â
You will gain hands-on experience with a wide range of contemporary AI technologies, including machine learning, deep learning, natural language processing, R, Python, Microsoft Power Platform, and other low-code AI tools.
Absolutely. You will work on real-world projects with companies gaining valuable practical experience.Â
Yes. In addition to classes, you will have access to conferences, seminars, company visits, and other events where you can connect with industry experts.Â
Students gain expertise in:Â
The program combines theory with hands-on projects and real business cases.Â
This program is primarily business-oriented, with a strong focus on how to apply AI and data technologies strategically in organizations, rather than building AI systems from scratch.Â