Barcelona
English
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Full Time
October 2026

Home Program MSc Digital Transformation & AI

MSc Digital Transformation & AI

Q: Why Choose the MSc Digital Transformation & AI?

Cutting-Edge Curriculum Learn to apply AI, data, and emerging technologies to business strategy, innovation, and organizational transformation—skills in high demand across industries. Industry Collaboration Work on real-world projects with leading companies, gaining hands-on experience and building a portfolio that stands out to employers. Dual Focus: Tech & Strategy Combine technical expertise (Python, machine learning, cloud computing) with strategic leadership, preparing you for roles like AI Product Manager or Digital Consultant. Future-Proof Your Career Join a program designed for the AI-driven economy, with graduates securing roles in fintech, healthcare, and smart industries—sectors leading digital innovation. Global Network & Opportunities Study in Barcelona, a hub for tech and innovation, and connect with a diverse, international alumni network driving change worldwide. Ethics & Responsible Innovation Explore AI ethics, data governance, and sustainable digital transformation, ensuring you lead with integrity in a rapidly evolving fiel

Become a leader in Digital Transformation and Artificial Intelligence for Business

Key information

Campus: Barcelona
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

AI in Action: Learn by Solving Real Business Challenges

Dual Expertise: AI + Business Strategy

The only program that turns you into a tech-savvy business leader.

Future-Proof Your Career in the AI Economy

Join the 89% of graduates working in high-demand AI and digital roles within 6 months.

About this MSc

In today’s rapidly evolving digital economy, Artificial Intelligence is transforming how companies operate, compete and innovate.

The MSc in Digital Transformation & AI at TBS Education in Barcelona integrates AI for Business with digital strategy, data-driven decision-making and innovation management to prepare future leaders.

This forward-looking program goes beyond theory. You will focus on how Artificial Intelligence—including cutting-edge tools like Generative AI, foundation models, and no-code platforms—can transform business operations and create new value across industries.

A significant focus is placed on the role of Generative AI in creating scalable solutions and reshaping customer experiences. You will be equipped to navigate AI-related challenges and make responsible decisions in a rapidly evolving landscape.

With a clear focus on the future of work, this program prepares you to become a change leader, helping companies harness the full potential of AI while ensuring ethical and sustainable innovation.

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Carlos CARRASCO

key PROGRAM Features

Industry-Driven Curriculum

Go behind the scenes of the digital revolution. You will visit major tech hubs such as:

– Exclusive access to the Barcelona Supercomputer (BSC) and the 22@ Innovation District. These visits bridge the gap between classroom theory and real-world AI application.

– Globo, a Barcelona-based on-demand delivery platform that allows users to order anything from local restaurants, grocery stores, pharmacies, and more.

– Blizzard Entertainment, a major hub for one of the most influential video game companies globally.

Learn from AI Experts & Industry Leaders

Our faculty is a powerful mix of world-class academics and active professionals from top tech firms and innovation labs. They will equip you with the AI strategy and leadership skills needed to navigate the data-driven economy, ensuring you stay ahead of trends like Generative AI and automation. Some of our industry practitioners come from globally recognized institutions such as Google, MIT, and other leading innovation hubs, bringing cutting-edge expertise directly into the classroom.

Hands-On Learning: From No-Code to Generative AI

Theory is not enough. Our methodology is built on applied learning to ensure you can implement AI strategies from Day 1:

Company Consulting Project:Solvereal challenges for partner businesses.
Tech Mastery:Hands-on training inGenerative AI, No-Code platforms, and Synthetic Data.
Case Studies:Analyzereal business scenarios.
6-Month Internship:A mandatory professional immersion to launch your career.

Get Certified & Open AI Tools

The program also includes certification pathways from top industry leaders, such as Google and either Amazon Web Services or Microsoft Azure (pending confirmation). Additionally, students benefit from free access to Google’s Gemini and paid access to selected OpenAI platforms, offering direct experience with the latest generative AI tools and ecosystems shaping the future of digital business.

Lead with Green IT & Ethical AI

Be a responsible leader. You will master Green IT principles to reduce carbon footprints and ensure compliance with new regulations like the EU AI Act. We train you to lead ethical AI transformations, ensuring technology serves both business goals and society.

Join a recognized program of excellence

As a triple-accredited institution, a distinction held by only 1% of business schools worldwide, we ensure our programs meet your academic and professional needs. This MSc gives you a globally recognized degree and direct access to high-impact careers in supply chain and purchasing at leading multinational companies.

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Block 1 - Digital technologies and AI

Explore the foundations of generative AI, low-code/no-code platforms, and practical tools to build AI-powered solutions. Learn how to prototype and implement AI technologies to support digital transformation.

Block 2 - AI-driven business strategy

Understand how AI enables new business models, platform ecosystems, and data-driven decision-making. Learn to align AI strategies with organizational goals to create value and drive innovation.

Block 3 - AI governance

Dive into the ethical, societal, and legal implications of AI. Topics include fairness, explainability, and compliance with the EU AI Act, providing a framework for responsible AI use.

Block 4 - Customer intelligence

Analyze how AI enhances personalization, web and social media analytics, and the use of synthetic data. Understand how to optimize customer experiences using advanced AI techniques.

Block 5 - Digital Transformation

Learn how to manage digital change through agile project management, Green IT practices, and organizational readiness frameworks to drive sustainable innovation.

Block 6 - Data and Scalable Systems

Master technical and analytical tools such as causal inference, cloud-based AI systems, and data visualization to manage large-scale data projects efficiently.

Block 7 - Emerging Trends and Future Frontiers

Explore the next wave of digital innovation through topics like quantum computing, AI for sustainability, and human-AI collaboration in the workplace.

Block 8 - Research Methods

Gain methodological tools for academic and applied research in the fields of digital transformation and AI, supporting the development of your final capstone project.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module (Certificate of Soft Skills) on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility and self-awareness.

Keys career outcomes

– AI Product Manager
– Digital Transformation Manager
– AI Transformation Consultant
– Digital Strategy Consultant
– IT Consultant
– IT Project Manager
– Data Analyst
– Business Analyst
– Product Manager (Digital / AI Products)
– Customer Intelligence Analyst
– Innovation Manager
– Digital Marketing Analyst
– Change Management Consultant

Testimonials

Marc MCAULIFFE

Alumni of TBS

“In the future, I envision myself at the forefront of digital transformation, leveraging the expertise and skills I gained during my time at TBS Education..“

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where you never know what next big opportunity is going to come around the corner.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

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FAQ

Why Choose the MSc Digital Transformation & AI?

Cutting-Edge Curriculum

Learn to apply AI, data, and emerging technologies to business strategy, innovation, and organizational transformation—skills in high demand across industries.

Industry Collaboration

Work on real-world projects with leading companies, gaining hands-on experience and building a portfolio that stands out to employers.

Dual Focus: Tech & Strategy

Combine technical expertise (Python, machine learning, cloud computing) with strategic leadership, preparing you for roles like AI Product Manager or Digital Consultant.

Future-Proof Your Career

Join a program designed for the AI-driven economy, with graduates securing roles in fintech, healthcare, and smart industries—sectors leading digital innovation.

Global Network & Opportunities

Study in Barcelona, a hub for tech and innovation, and connect with a diverse, international alumni network driving change worldwide.

Ethics & Responsible Innovation

Explore AI ethics, data governance, and sustainable digital transformation, ensuring you lead with integrity in a rapidly evolving fiel

What makes this MSc different from other AI or digital transformation programs?

This program uniquely combines technical AI skills (Python, machine learning, cloud computing) with strategic business leadership, preparing you to bridge the gap between technology and management. You’ll work on real industry projects with companies like Airbus and Capgemini, ensuring you graduate with both knowledge and experience.

Do I need a technical background to apply?

No! While basic familiarity with data or technology is helpful, the program is designed for diverse profiles—from business graduates to engineers. We provide foundational training in AI tools, so you can focus on applying them to business challenges.

What career opportunities will I have after graduation?

Graduates secure roles such as AI Product Manager, Digital Transformation Consultant, Data Strategist, or Innovation Lead in sectors like fintech, healthcare, and smart cities. 89% of our alumni work in AI/digital roles within 6 months,

Is this program suitable for entrepreneurs or intrapreneurs?

Absolutely! The curriculum covers AI-driven business models, digital innovation, and startup scaling, making it ideal for launching your own venture or driving transformation within an organization. You’ll also access mentorship from industry leaders.

How does the program address ethical concerns in AI?

Ethics is a core pillar. You’ll explore responsible AI, data privacy, and governance, ensuring you’re equipped to lead with integrity in a rapidly evolving digital landscape.

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