The MSc Digital Transformation & AI prepares you to bridge the critical gap between technology and business strategy. In a market where Artificial Intelligence is reshaping every industry, our graduates are the leaders who define how companies innovate, scale, and compete globally.Â
Graduates can access roles such as AI Strategy Manager, AI Program Manager, AI Product Manager, or Head of AI Strategy, where they define AI roadmaps, align artificial intelligence initiatives with business objectives, and lead cross-functional teams.Â
In roles like Digital Transformation Manager, Business Transformation Manager, or Innovation Manager, graduates support organizations in redesigning processes, improving performance, and implementing AI-driven solutions at scale.Â
Graduates may also pursue careers as AI Consultants or Digital Strategy Consultants, advising companies on AI adoption, change management, and transformation strategies across international markets and industries.Â
The MSc in International Business prepares graduates for Product & Data Leadership roles, combining strategic thinking, business analytics, and data-driven decision-making. These careers are especially in demand in technology-driven companies, digital startups, consulting firms, and multinational organizations.Â
Graduates can pursue careers such as Product Manager, Product Owner, Product Lead, or Head of Product, where they are responsible for defining product vision, managing roadmaps, and aligning product strategy with business objectives.Â
The combination of product strategy and data analytics opens doors to hybrid roles such as Data Product Manager, Product Data Analyst, Product Analytics Manager, or Digital Product Manager, highly valued in data-driven and innovation-focused organizations.Â
Experienced professionals may progress into senior positions such as Chief Product Officer (CPO), Chief Data Officer (CDO), Digital Transformation Manager, or Innovation Manager, leading data-driven growth and digital transformation initiatives.Â
With strong analytical and quantitative skills, graduates can access roles such as Data Analyst, Data Manager, Business Intelligence Manager, or Head of Data, supporting organizations through data analysis, performance measurement, and strategic insights.Â
The MSc in International Business prepares graduates for careers in Customer and Digital Experience management, combining customer-centric strategy, digital innovation, and data-driven insights. These roles are essential in organizations aiming to improve customer satisfaction, loyalty, and long-term business performance.Â
Graduates can pursue positions such as Customer Experience Manager, CX Manager, Customer Success Manager, or Head of Customer Experience, where they design, monitor, and optimize end-to-end customer journeys across digital and physical touchpoints.Â
With experience, professionals can progress into leadership roles such as Customer Strategy Manager, CRM Manager, Loyalty Manager, or Chief Customer Officer (CCO), leading customer-centric transformation initiatives at a strategic level.Â
The demand for professionals with dual skills in Business + AI is exploding. According to Salesforce, the AI economy will create 9.3 million new jobs by 2026.Â
High Demand in Spain: According to the ONTSI 2024 report, 44% of large companies are already integrating AI, creating an urgent need for qualified managers.Â
Rapid Placement: 87% of our graduates secure a position within 4 months of finishing the program.Â
Network:Â Access exclusive opportunities through our partnerships with tech giants and the Barcelona 22@ district ecosystem.Â
According to a 2024 survey conducted by the Conférence des Grandes Ecoles and TBS Education:Â
87% of graduates from the MSc Digital Transformation & AI program find their first job within 4 months of graduating, reflecting the high demand for AI and digital transformation professionals.Â
The first-highest percentage of our students (17%) obtained a Business Development position, highlighting the critical role of AI transformation managers in global companies.Â
On the other hand, 60% of our graduates obtained a position related to Marketing (20%), Finance (17.5%), Purchasing (5%) and Consulting (17.5%).Â
Finally, 21% work in areas such as Customer Service, Big Data, Management, Corporate Social Responsibility (CSR), and other emerging fields.Â
Marc MCAULIFFE
Alumni of TBS
“In the future, I envision myself at the forefront of digital transformation, leveraging the expertise and skills I gained during my time at TBSÂ Education..“Â
Graduates often pursue roles that sit at the intersection of tech and management, such as:Â
AI Product ManagerÂ
AI Strategy ConsultantÂ
Business Intelligence AnalystÂ
Not necessarily. While a background in Science or Engineering is common, many roles like AI Product Manager or Digital Transformation Manager prioritize bridging the gap between tech and business. Â
They are critical. Communication, critical thinking, and change management are top priorities for 2025/2026, as AI requires human leaders to interpret data and guide teams through organizational shifts.Â
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