Toulouse
English
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Full Time
September 2026

Home Program MSc Digital Marketing & E-Commerce

MSc Digital Marketing & E-Commerce

Q: What is the duration of the program and where is it located?

The program is offered as a 1-year track for students with a 4-year Bachelor’s degree or a 2-year track for students with a 3-year Bachelor’s degree.It is a full-time program taught in English on the Toulouse campus, providing students with an international learning environment in a major European digital and entrepreneurial hub.

Q: What degree will I obtain upon completion?

Upon successful completion, you will be awarded a Certified French Master’s Degree Diploma, recognized by the French Ministry of Higher Education, Research and Innovation and equivalent to a Master’s level degree.

TBS Education Master of Science programs are designed for students who’d like to add highly specific skills and cutting-edge professional expertise to their resume before entering the corporate world.

Key information

Campus: Toulouse
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

Strategic & Digital Expertise

Develop a strong foundation in Marketing Management, Digital Marketing, Brand Strategy, and E-commerce, combining analytical thinking with creative brand leadership.

Industry-Connected Learning

Work on real company projects and industry challenges to master the tools used by today’s Marketing Managers, Brand Managers, and Digital Marketing Directors.

International Career Orientation

Study in a globally ranked Business School Marketing Master’s program and prepare for marketing roles in international organizations.

About this MSc

The MSc Digital Marketing & E-commerce is a specialized Marketing Master’s program designed for people aiming to build expertise in digital marketing, growth marketing strategies, communication, data and digital performance.

The program explores the full marketing ecosystem, from brand management and communication strategy to digital marketing analytics, e-commerce growth, and social media strategy. Students gain the strategic mindset required to lead marketing transformation in international organizations. By joining the MSc program, you will obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Philippine LOUPIAC

Cameron GUTHRIE

Join a recognized program of excellence

As a triple-accredited institution, a distinction held by only 1% of business schools worldwide, we ensure our programs meet your academic and professional needs. This MSc gives you a globally recognized degree and direct access to high-impact careers in supply chain and purchasing at leading multinational companies.

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Block 1 - Digital Marketing fundamentals.

Introduction to digital marketing, Digital consumer behavior, UX/UI: principles, tools & processes, Online & omnichannel distribution.

Block 2 - Electronic commerce fundamentals.

Introduction to electronic commerce, Website creation & wordpress, eCommerce case studies.

Block 3 - Digital platforms, content and production.

Web coding, Visual design and creation, Content marketing and AI.

Block 4 - Digital Marketing Channels.

Search engine optimization, Social media marketing, Paid media.

Block 5 - Data analytics and visualization.

Web analytics, Customer analytics

Block 6 - Campaign planning and execution.

Campaign planning and execution, internet and data law, Digital project management.

Block 7 - International perspectives and emerging issues.

Emerging technologies, Ethics, social responsability and marketing, Digital strategy consulting project.

Block 8 - Digital Marketing and e-commerce methods and dynamics.

Research methods in Marketing, Producing a white paper.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module (Certificate of Soft Skills) on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility and self-awareness.

Keys career outcomes

Graduates of this Digital Marketing & E-commerce program can pursue careers such as:

– Marketing Manager
– Acquisition Manager
– Growth Marketing Manager
– Digital Marketing Manager
– Brand Manager
– Social Media Manager
– Community Manager
– Traffic Manager
– E-commerce Manager
– Product Manager
– Communication Manager
– Key Account Manager

Testimonials

Ritika

It's a mindset that will stay with me far beyond my time at TBS Education

“ The MSc Aerospace Management at TBS Education offers a rare combination of expert-led learning and hands-on experience. From site visits to Francazal Airport and Latécoère to leading an AI project at Airbus, every opportunity felt meaningful. Being selected for the Arctic Winter School in Kiruna, Sweden, was a highlight I will never forget. I leave the program genuinely prepared — and well-connected — to meet the demands of the aerospace industry.”

Discover Toulouse

You will study in Toulouse, a hub of innovation and industry, offers a unique learning environment.

Toulouse is a dynamic business, cultural and educational center at the heart of Europe. Known in France as “La Ville Rose” (The Pink City) for its beautiful terracotta brickwork, it is ideally situated in the south-west of France, approximately two hours from the Mediterranean Sea, the Atlantic Ocean, and the Pyrenees mountains. As the European capital of aerospacing and home to more than 150 international companies, Toulouse will offer you a unique learning environment in a vibrant and cosmopolitan city.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

Meet us

MSc programs | Online information session

If you want to learn more about our MSc programs, do not miss out on our online information session! All TBS Education MSc programs are business-related and focused on completing the training...

News from the MSC

TBS Education Hackathon 2025: An intense week of innovation for MSc Data Science & AI students

On Monday, December 9, 2025, TBS Education’s MSc Data Science & AI students faced their first real-world industrial challenge. Entrusted by APEM (Human-machine interface solutions company), the task pushed them to mobilize their...

MiM vs MSc: two paths, one global ambition 

Master in Management (MiM) or Master of Science (MSc): two prestigious degrees that often leave students wondering which path is right for them. While both programs lead to a Master’s degree recognized in France and...

FAQ

What is the main objective of the MSc Digital Marketing & E-commerce?

The MSc Digital Marketing & E-commerce aims to train professionals capable of designing and implementing effective digital marketing and online business strategies. The program combines digital marketing expertise, data analytics, user experience, and e-commerce management to help organizations develop their online presence and optimize digital performance.

Why is this program relevant in today's business world?

Digital technologies have transformed how companies interact with customers and conduct business. Organizations increasingly rely on experts who understand digital marketing channels, data analytics, and online commerce platforms to drive growth and customer engagement. This program prepares students to navigate the fast-evolving digital ecosystem and lead digital transformation initiatives.

What is the duration of the program and where is it located?

The program is offered as a 1-year track for students with a 4-year Bachelor’s degree or a 2-year track for students with a 3-year Bachelor’s degree.

It is a full-time program taught in English on the Toulouse campus, providing students with an international learning environment in a major European digital and entrepreneurial hub.

What degree will I obtain upon completion?

Upon successful completion, you will be awarded a Certified French Master’s Degree Diploma, recognized by the French Ministry of Higher Education, Research and Innovation and equivalent to a Master’s level degree.

How is the program ranked?

TBS Education is consistently recognized among the top business schools worldwide. The school is ranked #46 Best European Business School by the Financial Times (2024) and belongs to the 1% of business schools worldwide holding the prestigious Triple Crown accreditation (EQUIS, AMBA and AACSB).

"*" indicates required fields

First Name*

Last Name*

Email*

Phone*

Nationality*

Country of residence*

Level of Studies*

Start date*

Next intake

In one year

In two years

CAPTCHA