Shape the future of marketing in a digital and data-driven world. Beyond digital marketing, brands now compete through data, technology, creativity, and global customer experiences. The MSc Digital Marketing & E-commerce at TBS Education prepares ambitious graduates with the skills and mindset to become the next generation of marketing and performance leaders.
Designed to answer modern and fast evolving business challenges, our MSc Digital Marketing & E-commerce combines strategic marketing foundations with advanced digital expertise and knowledge.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical abilities, and follow two language courses (English, French).
From May to August, students may complete an optional 1- to 6-month internship in France, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 6 months, in France or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
Master’s Dissertation
Curriculum Intership
• Introduction to digital marketing • Digital consumer behavior • UX/UI: principles, tools & processes • Online & omnichannel distribution
• Introduction to electronic commerce • Website creation & WordPress • eCommerce case studies
• Web coding • Visual design and creation • Content marketing and AI
• Search engine optimization • Social media marketing • Paid media
• Web analytics • Customer analytics
• Campaign planning and execution • Internet and data law • Digital project management
• Emerging technologies • Ethics, social responsibility and marketing • Digital strategy consulting project
• Research methods in marketing • Producing a white paper
In the 3rd term of the MSc Digital Marketing & E-Commerce program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
At TBS Education, we care about your self-improvement, to give you both hard and soft skills and boost your employability. Our Soft Skills Certificate, designed in collaboration with our Career Service and professional development and leadership experts, is the key to gain fundamental skills such as communication, creative & analytical thinking and resilience. Through three days, take part in interactive workshops, personalized coaching sessions and focus on interpersonal and behavioral skills.
• Resilience • Flexibility • Curiosity • Self-awareness
• Social influence • Creative and analytical thinking • Talent management
• Collaboration • Teamwork • Inclusion • Interpersonal communication • Agility
Our Career Services will guide you through your whole journey at TBS Education to unlock your professional potential and align your career path with your aspirations. Through a dynamic blend of lectures, workshops, personalized assessments (using tools such as Careerset and Graduate First), and one-on-one coaching, our experts will help you define your goals, refine your strategy, and secure the ideal internship or job. You’ll also have exclusive access to regular career fairs held on our campuses, connecting you directly with top recruiters and industry leaders to accelerate your transition into high-impact roles.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
As a capstone of your MSc Digital Marketing & E-commerce at TBS Education, you will complete a Master’s Dissertation focused on a current challenge in digital marketing or growth performance strategy. The dissertation is designed to bridge academic research and real-world marketing challenges, reinforcing the applied dimension of the program and strengthening your professional profile for future roles such as Marketing Manager, Digital Marketing Manager, Brand Manager, or E-commerce Manager.
Through this dissertation, you can:– Justify the relevance of your chosen topic in relation to major industry trends, such as digital transformation and growth strategies, customer experience, marketing automation, data analytics, or social media performance.– Design a rigorous methodology combining qualitative and quantitative approaches, including case studies, consumer surveys, web analytics, campaign performance analysis, customer journey mapping, or conversion optimization.– Deliver actionable insights that bridge theory and practice, providing strategic recommendations for brands, digital platforms, e-commerce companies, or consulting firms operating in international digital environments.
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS Education professors, you will analyze the company’s competitive position and propose strategic and operational recommendations.
Examples of past TBS Education partner companies include:
These activities are intended to give you additional tools to improve your professional skills for better integration into the world of purchasing & supply chain management.
Build strong expertise in digital marketing strategy, data analytics, and customer experience management within a global business context. This MSc Digital Marketing & E-commerce combines SEO, SEA, social media marketing, UX/UI, and AI-powered content creation to help you design high-impact digital campaigns. You will learn how to leverage data to optimize performance, drive acquisition, and enhance customer journeys across channels. With a curriculum covering web analytics, campaign planning, and digital platforms, you develop a 360° vision of modern marketing, making you highly employable in international markets where digital skills are now essential.
Go beyond theory with a highly practical learning approach designed to accelerate your employability in digital marketing and e-commerce. Throughout the program, you will work on real company projects, consulting missions, and live case studies, tackling real-world marketing challenges. From creating websites and managing digital campaigns to producing content and analyzing performance data, you develop operational expertise from day one. A 6-month internship completes this immersive experience, allowing you to apply your skills in a professional environment and build a strong international profile aligned with the expectations of global recruiters.
Throughout the course, earn top certifications on digital performance tools such as Google Ads, Google Analytics, and Semrush. These credentials validate your technical expertise in digital acquisition, performance marketing, and data analysis. Combined with a Triple Crown accredited business school environment and an international network of over 57,000 alumni, this program positions you as a job-ready expert ready to lead digital performance strategy across industries.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
As part of the MSc Purchasing & Supply Chain Management, students must complete a mandatory 6-month professional internship during Year 2 of the programme. This full-time experience allows them to apply purchasing, logistics, and supply-chain management skills within a real corporate environment while preparing their Master’s thesis.
For students entering the two-year track, an additional optional internship of 1 to 4 months can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
To maximize your chances to find an internship in the field and the company of your dreams, at TBS Education we provide you with exclusive resources. Through our JobTeaser toolbox, you’ll have access to three powerful platforms to refine your professional profile and stand out to employers:
Our Career Services team also provides one-on-one coaching to align your internship with your career aspirations, ensuring you gain the skills and connections needed to thrive globally.
Examples of companies where our students completed their internships last year :
Through company visits and close collaboration with industry leaders, students gain firsthand exposure to real supply chain environments. These partnerships allow participants to understand current challenges, explore best practices, and build professional connections that strengthen their career prospects.
Throughout the program, students interact directly with top organizations through conferences, workshops, and networking events. These exchanges provide valuable insights into purchasing and supply chain roles, recruitment expectations, and emerging trends in the sector.
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:
The program is structured to progressively build expertise in acquisition marketing strategy, digital marketing, and e-commerce management.Students first develop strong foundations in Marketing Management, consumer behavior, brand strategy, and communication management. The curriculum then expands into specialized areas such as digital marketing strategy, marketing analytics, social media marketing, and performance marketing.The program also explores e-commerce strategy, omnichannel customer experience, and digital business models, enabling students to understand how marketing operates in today’s digital economy.
The program can be completed in one or two years. The 2-year track starts with an International Pre-Master year to build a solid foundation in management, followed by the specialization year. Courses are led exclusively online. The 1-year track is a direct entry into the specialization year, which runs from September to March with on-campus courses, followed by a 6-month internship and the master dissertation.
The Soft Skills Certificate complements the academic content of the program by developing essential professional competencies that employers highly value. Through workshops and experiential learning, students strengthen skills such as leadership, teamwork, communication, intercultural collaboration, and problem-solving. These competencies are critical for professionals working in fast-paced marketing environments where collaboration, creativity, and strategic thinking are key. By combining technical marketing expertise with strong interpersonal skills, graduates are better prepared to evolve toward leadership roles such as Marketing Director or Digital Marketing Director.
Yes. The MSc Marketing, Digital Marketing & E-commerce at TBS Education includes opportunities for professional experience through internships, company projects, and industry collaboration. These experiences allow students to apply the strategic and analytical skills developed during the program in real business environments. TBS Education also provides strong career support services, including career coaching, CV and LinkedIn workshops, interview preparation, recruitment events, and networking opportunities with partner companies. Through these initiatives, students strengthen their employability and access career opportunities in roles such as Marketing Manager, Digital Marketing Manager, Brand Manager, or E-commerce Manager