This MSc equips you with specialized knowledge and key skills in marketing, digital communication, and brand content management, designed to meet the demands of today’s fast-evolving industry. From brand storytelling, crisis communication to data-driven campaign execution: this program goes beyond theory, immersing you in real-world challenges.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical abilities, and follow two language courses (English, French).
From May to August, students may complete an optional 1- to 6-month internship in France, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 6 months, in France or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
Master’s Dissertation
Curriculum Intership
This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide sound fundamentals in this area.
You will be able to design effective global marketing strategies by integrating ethical marketing principles, cross-cultural awareness, and sustainable innovation practices. • Consumer psychology and culture • Advanced market research • Digital marketing and social media
You will be able to analyze consumer behavior, apply advanced market research methods, and develop data-driven digital marketing strategies to solve real-world marketing challenges. • Marketing ethics and social responsibility • Marketing in a global world • Marketing and innovation
You will know how to design a strategy and manage brands at every stage of their development . • Strategy for brand management • Managing the brand lifecycle • Brand portfolio and performance management • Brand management in practice
You will have learned how to think creatively, critically, and innovatively about marketing and brand management. They will also acquire methods to enhance their creativity . • Creativity seminar • Innovation and product development • Research-based insights • Brand innovation in practice
You will have gained in design literacy to manage a project such as an advertising campaign. • Design thinking for branding – the visual brand system • Arts, Graphic design and advertising • Managing a creative project • Designing a creative advertising campaign
You will have learned how to craft and analyse narratives, and how to tell efficient stories. • Copywriting and narratives • Operational branding – implementing stories • Storytelling challenge
You will have learned to extract relevant information from large and fuzzy sources. • Navigating quantitative data • Web scraping • Decoding cultures for branding • Extracting information from our surroundings
You will be able to design and conduct rigorous academic research in marketing, including developing research questions, building theoretical frameworks, applying appropriate research methodologies, and producing a well-structured master’s dissertation.
Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
Throughout the brand management and creativity master’s program, you will also benefit from the Soft Skills Certificate.
This certificate, embedded in the brand management master’s program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.
In this part of the course, you will acquire 9 key skills to lead teams and manage your professional career:
• Self-awareness • Effective communication • Lifelong learning
• Creating an inspiring vision • Leading teams • Responsible decision-making
• Managing interpersonal relations • Building trust and well-being in the workplace • Effective influencing
Run by TBS Career Services, this module will help you reveal your talents and make decisions that work towards your deepest aspirations.
Over the course of lectures, workshops, individual tests, and coaching sessions, experts will help you start the process, ask the right questions, and find the best internship or job for you.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS Education professors, you will analyze the company’s competitive position and propose strategic and operational recommendations.
Examples of past TBS Education partner companies include:
Moreover, you will have some complementary activities that will help towards better professional integration:
The MSc Brand Management & Creativity program brings the professional realm to students through direct interaction with industry experts*. These professionals from the marketing and branding sectors share their firsthand experiences, providing a unique glimpse into the realities of similar careers. Students will gain insights into daily work life, salary expectations, and can clarify any questions regarding the field. In addition to the structured sessions, students will have the opportunity for networking during informal “meet and greet” moments. This setting allows for a more relaxed interaction where students can address their queries and engage in deeper conversations with the professionals, fostering a better understanding of the industry and building valuable connections. * Each year, profiles and companies are subject to change according to the students’ interests and the professionals’ availability.
Additionally, the program features two masterclasses each year on significant brand management topics, such as FMCG Pricing Strategy, brand collaborations, and the interplay between brands and design. These sessions are led by prominent figures in the industry, providing invaluable insights and perspectives. Following each masterclass, there will be a networking session, allowing students to connect with these industry leaders and discuss the insights shared, further enhancing their learning and professional network.
The program also includes a preparatory course aimed at obtaining an online certification, with students having the liberty to choose from a provided list that aligns best with their career aspirations. This approach offers an extension of the regular curriculum for those desiring a more applied or specialized focus. Examples of potential courses include: Python for Data Science, AI & Development Statistics for Marketing Social Media Marketing in Practice Specialization Modern and Contemporary Art and Design Specialization Agile Project Management This selection process allows students to tailor their educational experience to better suit their professional goals and interests, providing them with specific skills that are directly applicable to their desired career path.
Make the most of your time in Barcelona by learning Spanish. We offer you the opportunity to take a 40-hour language course for beginners, included in the master’s tuition fee. If you are planning to undertake your internship in Spain, speaking Spanish would be a highly valuable asset as most of the companies would expect you to be fluent in this language. That is why we encourage you to benefit from this opportunity. The course’s timetable is embedded in your msc brand management and creativityso that you can combine it with the program’s classes and activities. However, it does not provide you with ECTS credits. Finally, please consider that we require a minimum of 8 students registered to offer each language course.
Throughout the program, students apply the knowledge acquired in class through hands-on projects developed with real organisations. They work on authentic business challenges such as brand rejuvenation, international positioning, visual identity, and product innovation. Students receive professional briefings, work in teams as if they were a consulting or branding agency, and develop strategic, creative, and actionable solutions. These projects conclude with presentations to professionals, who provide direct feedback, ensuring a strong connection between academic learning and real-world practice. A clear example of this approach is the collaboration with Anis del Mono. Students worked on a real brand rejuvenation challenge, aiming to attract a younger audience. Acting as a branding agency, they developed and presented strategic proposals to the company, applying brand management frameworks to a real business context
Gain hands-on learning experience to facilitate knowledge transfer to your future workplace by visiting some of the largest brands located in Barcelona. To deepen your understanding through hands-on experience, you and your peers will engage in field trips to innovative companies. The visited companies will be closely related to marketing, brand management, and creativity, providing a
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
During this master’s degree in brand management, you will be given the chance to complete an internship at a company in Spain or abroad for over 6 month internship during Year 2 of the programme.
For students entering the two-year track, an additional optional internship of 1 to 4 months can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
TBS Career Services will help you develop your skills and provide you with the professional tools you need to find the best internship to fit your career goals. You will also be provided with personalized coaching to get the most out of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
During previous academic years, MSc students have completed internships with some of the following companies and organizations in the field of marketing:
Examples of companies where our students completed their internships last year :
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:
The academic regulations outline the rules and requirements that students must adhere to to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
This program stands out for its hands-on approach to brand strategy, creativity, and customer journey mapping. You’ll work on real-world projects, collaborate with industry experts, and develop skills that are directly applicable to careers in marketing, advertising, and brand management. Our 87% employment rate within 4 months reflects the program’s effectiveness in preparing students for the job market.
Absolutely! The program features live case studies, workshops with industry leaders, and internships to ensure you gain hands-on experience. You’ll graduate with a portfolio of real projects to showcase to employers.