MSC Brand Management & Creativity

  • Barcelona
  • English
  • 25,650€ for the entire 2-year program
    18,500€ for the 1-year program
  • 1-year or 2-year track, depending on your academic background

  • For the 2- year program : 180 ETCS
    For the 1-year program : 240 ETCS
  • Full Time
  • 01 October 2026
Home Program MSC Brand Management & Creativity
Master of science

MSc Brand Management & Creativity

A practice-oriented Master’s in Marketing that combines strategic thinking, creativity and real-world projects to transform ideas into impactful brands and products.

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Key information

  • Next meeting:
  • Campus: Barcelona
  • Teaching languages: English
  • Degrees:
    For the 2- year program : Master's degree
    For the 1-year program : Master of science
  • Duration: 1-year or 2-year track, depending on your academic background
  • ECTS:
    For the 2- year program : 180 ETCS
    For the 1-year program : 240 ETCS
  • Cost: 25,650€ for the entire 2-year program
    18,500€ for the 1-year program
  • Formation pace: Full Time
tbs education msc brand management and creativty tbs education
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Program
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State-Certified Degree

Graduating with a recognized French Master’s Degree. Triple accredited business school (EQUIS, AMBA, AACSB)

Industry-Integrated Experiential Learning

The program combines real-world projects and industry interaction to ensure students graduate career-ready.

Career Orientation & Employability

87% of graduates find their first job within 4 months of graduation.

About this MSc

A Brand Management and Creativity master degree is a practice-oriented program focused on understanding consumer behavior, strategic thinking, and applying creativity to transform ideas into impactful brands and products.

 

The MSc in Brand Management & Creativity at TBS Education Barcelona offers you a unique opportunity to become an expert at identifying trends and finding creative ways to feed them back to your brand strategy.

Based in the heart of Barcelona, one of the top 10 city brands globally, this course goes beyond standard marketing. This rigorous, innovative, and ground-breaking program provides a unique blend of marketing, branding, and creative thinking, equipping you with an in-depth approach to long-term strategic brand management.

With a highly practical methodology, the program will give you the chance to work on useful projects with real companies that will allow you to bring what you have learned in class to life. Each teaching unit combines theory presented by leading experts in their field with practical projects that run in collaboration with professional organizations.

 
This program is ideal for:

  • •Graduates with a background in marketing who wish to specialize in brand management.

  • •Graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design).

  • •Professionals seeking employment in advertising.

  • •Creative minds wanting to blend artistic vision with strategic business goals.

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

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Fabien PECOT

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    • Yasmin Pinzon
    • Marta Rosales Perales
    • Mariana Bassi
    • Pablo Migliorini
    • Valerie Lamy
    • Carlos Carrasco
    • Francesc Ribot
    • Alex Gobern
    • Mathieu Petit
    • Farah Diba
    • Vaishnavi

 

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key PROGRAM Features

Immerse yourself in one of Europe’s most vibrant and dynamic creative hubs. Taught entirely in English, this full-time program leverages Barcelona’s status as a premier global center for design, innovation, and international business. Studying here provides an unparalleled opportunity to build a global network alongside a highly diverse cohort of international students.

Gain a competitive edge by learning directly from those shaping the industry. Our curriculum is delivered by a carefully curated blend of distinguished academics and seasoned brand management professionals. This ensures that the marketing theories you learn are constantly validated by current industry trends, real-world case studies, and modern creative practices.

Bridge the gap between academic theory and professional execution through highly practical, experiential learning. You won’t just study brands; you will actively work on consulting missions for real-world companies. These projects guide you through the entire creative process—from initial idea generation and consumer research to developing a final product or comprehensive brand strategy.

  • Boost your resume and employability with integrated preparatory courses designed to help you secure highly sought-after online marketing certifications. By mastering industry-standard digital tools and methodologies, you will graduate with verifiable skills that top-tier marketing and advertising agencies demand.

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to  to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned  international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Barcelona is a creative capital city. Barcelona boasts a rich heritage that spans more than two millennia, establishing itself as a hub of cultural and creative vibrancy. Renowned figures such as Picasso, Gaudí, Miró, and Tàpies have contributed to its global acclaim in contemporary art. This legacy continues to be enriched by current talents in architecture, design, photography, and various other creative sectors, building upon the city’s illustrious history and maintaining its status as a cradle of artistic innovation.

Although a natural fit for people with a background in marketing who wish to specialize in brand management or seek employment in advertising, this comprehensive program is also open to graduates in Arts and Humanities (e.g., Art History, Sociology, Anthropology, Visual Communication or Design…), who will find in the course a way to transfer their knowledge to a job in marketing or branding.

Also, those with good skills in data analysis, data visualization, or social media content creation will discover an opportunity to develop their critical thinking and creativity.

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

amba

British distinction for management programs

aacsb

American Reference for Academic Excellence

Efmd Global Equis Accredited

European stand supported by EFMD

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7th

French Business School 2025

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9th

Best French Masters 2024

financial times ranks tbs top 50 worldwide ft

46th

Business School MiM 2024

Program details

Consumer psychology and culture, Advanced market research, Digital marketing and Social media.

Marketing ethics and social responsibility, Marketing in a global world, Marketing and innovation.

Strategy for brand management, Managing the brand lifecycle, Brand portfolio and performance management, Brand management in practice.

Navigating quantitative data, Web scraping, Decoding cultures of branding, Extracting information from our surroundings.

  • Design thinking for branding – the visual brand system, Arts, Graphic design and Advertising, Managing a creative project, Designing a creative advertising campaign.

Copywriting and narratives, Operational branding – implementing stories, Storytelling challenge

Creativity seminar, Innovation and product development, Research-based insights, Brand innovation in practice.

Conceptualizing marketing research, Conducting marketing research, Writing a dissertation.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility, and self-awareness.

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career 1

Keys career outcomes

  • • Brand Manager / Brand Specialist

  • • Marketing Executive

  • • Advertising Account Manager / Account Planner

  • • Strategic Planner / Brand Planner

  • • Creative Project Manager

  • • Market Research Manager

  • • Social Media Manager

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Testimonials

Agata DARAZ

Alumni of TBS / MSc Brand Management and Creativity

“I appreciate a lot the intersection of business and creation. I chose to study at TBS Barcelona because I value the international experience and wanted to dive into the culture. It is a beautiful chance to explore the business reality from a designer’s perspective, and I am the most motivated knowing that my knowledge will be practical and directly applicable in a creative environment.”

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to  to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned  international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where you never know what next big opportunity is going to come around the corner.

More about this campus

A truly international experience

languages (english & french)
1
campus
1
International students
1 %+
nationalities
1 +

Application & fees

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Admission guide

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

  • – for the entire 2-year program: 25,650€.
  • – for the 1-year program : 19,500€
Mode about fee & funding

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

More about the ISO

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FAQ

No. While a background in marketing, business, or arts and humanities (such as sociology, visual communication, or design) is highly recommended, prior professional experience in creative fields is not mandatory. The program is specifically designed to bridge the gap between strategic business foundations and out-of-the-box creative thinking.

This program uniquely balances “hard” analytical skills (like data scraping and market research) with “soft” creative sources of inspiration (like cultural branding, storytelling, and design). It doesn’t just teach traditional marketing; it focuses on building a 360-degree profile capable of long-term strategic brand management and innovation.

 

It is the perfect intersection of both. You will learn how to foster a creative mindset and utilize design thinking, but your ideas will always be grounded in solid business strategy, consumer psychology, and data-driven insights to ensure they meet corporate objectives.

Highly practical. The “Learning by Doing” approach is central to the curriculum. You will work on a real Company Consulting Mission (SESAME) solving current strategy issues for partner companies, participate in real-world brand challenges (like rejuvenation or international positioning), and complete a 6-month compulsory internship.

Yes. Creativity today requires backing from data. You will have dedicated modules such as “Data-Driven Customer Insight Strategies” and “Marketing in the Contemporary World,” where you will learn about web scraping, digital marketing, social media, and how to navigate quantitative data to optimize your brand strategies.

msc brand management & creativity brochure

5 Reasons to choose TBS Education

#1

A triple accredited business school

#2

Live in Barcelona, a tech hub city

#3

A network of over 55,000 alumni

#4

Unique professional opportunities

#5

More than 100 projects supported by incubator
Master of science
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