The MSc Brand Management and Creativity will train you to think creatively about the management of brands in any sector. Upon successful completion, you will be able to pursue a career in professional positions related to the marketing field.
Brand Specialists focus on developing and maintaining a consistent brand image. They work on brand positioning, messaging, and visual identity, ensuring that all communications reflect the brand’s values and resonate with consumers.
Brand Managers oversee the overall performance and perception of a brand. They design long-term brand strategies, manage campaigns, analyze market data, and ensure brand consistency across all channels to drive growth and customer loyalty.
Advertising Account Managers act as the link between clients and advertising agencies. They manage client relationships, understand business goals, and coordinate the development and delivery of campaigns that meet client expectations.
A Strategic Planner develops long-term marketing and communication strategies based on data, trends, and business objectives. They identify opportunities for brand growth and guide decision-making to achieve competitive advantage.
Brand Planners focus specifically on the strategic development of a brand. They analyze consumer behavior, market trends, and cultural insights to define positioning, messaging, and brand evolution.
Creative Project Managers coordinate and oversee creative projects from concept to completion. They manage timelines, budgets, and teams, ensuring that creative outputs meet both strategic goals and quality standards.
Market Research Managers design and lead research projects to gather insights about consumers, competitors, and market trends. Their findings help companies make informed marketing and business decisions.
Social Media Managers develop and execute content strategies across social platforms. They engage with audiences, analyze performance metrics, and ensure brand consistency while driving online visibility and engagement.
Content Strategists design and manage content plans that support brand storytelling and business goals. They ensure consistency across platforms while optimizing content for SEO, engagement, and conversion.
Corporate Communications Managers oversee internal and external communication strategies. They manage brand reputation, public relations, and corporate messaging to ensure consistency and credibility.
The future of brand management and creativity is being shaped by the convergence of technology, data, and human-centered storytelling. As markets become more competitive and consumers more demanding, brands must go beyond traditional marketing to deliver meaningful, personalized, and experience-driven interactions.
As a result, career opportunities are expanding across areas such as digital marketing, brand strategy, customer experience, content creation, and innovation management. Graduates with a strong strategic mindset, creative capabilities, and global perspective will be well-positioned to lead in this dynamic and evolving landscape.
The first-highest percentage of our students (20%) obtained a Marketing & Communications position, which shows the importance of marketing management graduates for the job market.
On the other hand, 57.5% of our graduates obtained a position related to Business Development (17.5%), Finance (17.5%), Purchasing (5%) and Consulting (17.5%).
Finally, 21% of our graduates split into the following areas: Customer Service, Big Data, Management , CSR and Others.
Distribution of positions held by the MSc Brand Management
Agata DARAZ
Alumni of TBS / MSc Brand Management and Creativity
“I appreciate a lot the intersection of business and creation. I chose to study at TBS Barcelona because I value the international experience and wanted to dive into the culture. It is a beautiful chance to explore the business reality from a designer’s perspective, and I am the most motivated knowing that my knowledge will be practical and directly applicable in a creative environment.”
Graduates of the MSc Brand Management and Creativity pursue careers in:
We offer:
You’ll gain expertise in: