Toulouse
English, French
1-year or 2-year
Full Time
September 2025

Home Program MSc Marketing & Management in Sport Organizations – Career Opportunites

MSc Marketing and Management in Sport Organizations

Career opportunities

The program opens different career pathways in sport business industries. As fast-evolving entities, sport organizations are seeking leaders in marketing, management and communication who understand both the business and the culture of sport. This MSc equips you with the strategic mindset, operational expertise and industry network required to thrive in global sport business world.

Key information

Campus: Toulouse
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

Promising job positions

Stadium Manager

As stadium manager you will be responsible for the strategic, operational, and commercial management of a sports venue. Acting as the central coordinator of the stadium ecosystem, you oversee all activities related to infrastructure operations, event delivery, revenue optimization, safety, and stakeholder coordination.

Considering that nowadays stadiums are no longer just sport facilities, but multifunctional business hubs hosting matches, concerts, corporate events and large-scale entertainment moments, the stadium manager ensures that the venue operates efficiently, generates sustainable revenue and delivers high quality fan experience.

Key responsibilities

Oversee stadium daily operations and ensure excellence in technical, logistical, and facility management.
Coordinate sports events, concerts, and corporate functions while guaranteeing safety, compliance, and premium fan experience.
Optimize revenue streams (ticketing, hospitality, sponsorship, merchandising, venue rental) and manage operational budgets.
Lead multidisciplinary teams and collaborate with clubs, sponsors, and public authorities.

Most required skills

Strong operational and event management expertise
Commercial and financial acumen
Fan experience and marketing awareness
Leadership, communication, and professional English
Crisis management and flexibility
Knowledge of legal and safety compliance frameworks

Sponsorship Manager

The Sponsorship Manager is responsible for developing, negotiating, and activating partnership agreements between sport organizations and corporate brands. Positioned at the intersection of marketing, business development, and brand strategy, this role ensures that sponsorship agreements generate measurable value for both the rights holder (club, federation, event organizer) and the sponsoring partner.

In a sport business ecosystem, sponsorships are core of revenue growth. As a sponsorship manager, you will play a key role in identifying commercial opportunities, structuring partnership packages, and delivering impactful activations that strengthen brand visibility and performance.

Key responsibilities

Define and deploy sponsorship strategies aligned with commercial and brand objectives.
Identify, negotiate, and secure long-term partnerships.
Manage sponsor relationships and ensure high-performance activations.
Track KPIs (visibility, engagement, ROI) and coordinate with marketing teams to optimize integrations.

Most required skills

Strong negotiation and commercial abilities
Marketing and brand positioning expertise
Relationship management and communication skills
Project management capabilities
Data-driven mindset
Knowledge of the sport business ecosystem

Beyond these examples, this Master’s degree also leads to positions such as:

– Sport marketing director
– Fan experience manager
– Sponsorship manager
– Stadium manager
– Event project manager
– Brand manager
– Merchandising manager

The MSc in Marketing and Management in Sport Organizations offers strong career prospects in a dynamic and rapidly growing industry. Graduates benefit from excellent employability and access to a wide range of roles across sports marketing, event management, sponsorship, business development, and sport operations, both in international and domestic markets.

Employment rate

87% of graduates from the MSc International Luxury Industries Management program find their first job within 4 months of graduating,

Employment area

The highest percentage of our students secured positions in Sports Marketing and Commercial Management, highlighting the growing importance of brand strategy, fan engagement, and revenue generation within sport organizations.

A significant share of our graduates also moved into roles such as Event Management, Sponsorship & Partnerships, Communication & Media Management, and Business Development, reflecting the increasing need for strategic activation, audience development, and diversified revenue streams in the global sport industry.

Finally, many alumni work in broader areas including Sport Operations Management, CSR & Sustainability in Sport, Data & Performance Analysis, and Innovation in Sports Organizations, illustrating the sector’s transformation through digitalization, fan-centric strategies, and responsible governance.

Distribution of positions held by the MSc Marketing and Management in Sport Organizations graduates

FAQ

What are the typical job positions for graduates of this program?

Our graduates are qualified for a wide range of strategic roles, including Supply Chain Manager, Purchasing Manager (for production, materials, or projects), Procurement Manager, Contract Manager, Demand Planner, Supplier Performance Manager, and Supply Chain Engineer.

What is the employment rate for graduates?

The program boasts an excellent employment rate, with 87% of graduates securing a job within 4 months of graduation, demonstrating the high demand for our students in the job market.

In which companies do graduates work?

Our alumni work for leading national and international companies across various sectors. Examples of companies that recruit our graduates include Chanel, Volvo, Decathlon, Danone, and TotalEnergies.

What career support does TBS Education provide?

Our Career Services team offers comprehensive support throughout your studies, including personalized career counseling, resume workshops, interview preparation, and numerous networking events with our partner companies to help you secure your internship and first job.

How does the program prepare me for a global career?

The program has a strong international focus, with courses on international logistics and purchasing. The curriculum, taught in English and French, and the diverse, multicultural student body prepare you to work effectively in a globalized business environment.