Toulouse
English
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Full Time
September 2026

Home Program MSc Marketing & Management in Sport Organizations

MSc Marketing and Management in Sport Organizations

Q: What is the duration of the program and where is it located?

The program is offered as a 1-year track for students with a 4-year Bachelor’s degree or a 2-year track for students with a 3-year Bachelor’s degree.It is a full-time program taught on the Toulouse campus, providing students with direct access to one of Europe’s most dynamic sport ecosystems.

TBS Education Master of Science programs are designed for students who’d like to add highly specific skills and cutting-edge professional expertise to their resume before entering the corporate world.

Key information

Campus: Toulouse
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

Global sport strategy

Master the future of global sport business strategies and drive performance and innovation in the sport industry.

Advanced & applied learning

Work on real sport business cases, visit iconic infrastructures, and interact with top executives and professional partners.

Strong Career Opportunities

Boost your career in sport business with roles across clubs, federations, leagues and sport brands. 87% of our MSc students secure a job within 4 months of graduation.

About this MSc

The MSc Marketing and Management in Sport Organizations is designed for ambitious students who aspire to build high-level careers within the global sports industry, one of the most dynamic, competitive, and fast-growing sectors worldwide. This program will equip you with advanced expertise in sport marketing, event management, sponsorship strategies and a comprehensive understanding of how to create value in sport organizations.

By joining the MSc program, you will obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Reynald BRION

Join a recognized program of excellence

As a triple-accredited institution, a distinction held by only 1% of business schools worldwide, we ensure our programs meet your academic and professional needs. This MSc gives you a globally recognized degree and direct access to high-impact careers in supply chain and purchasing at leading multinational companies.

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Block 1 - The world of sport: market and trends.

Introduction to the world of sport and its stakeholders, global economy of sport, the cultural importance of sport.

Block 2 - Sport event management and strategy.

Event management, project managem

Block 3 - Sports Marketing and Sports Consumers.

Values of sports, marketing and commercial strategies in sports, sports and lifestyle, relationships between spectators and clubs/institutions.

Block 4 - 360° communication in sport.

Behavior of sport consumers, digital marketing and social media, agencies and event activations.

Block 5 - Sport & CSR : challenges in the world of sport.

Sports and inequalities, the environmental impact of sport, sport outside the stadium.

Block 6 - Sport and innovation.

Innovation in sports, sports and new media, sports and esport.

Block 7 - Sports, Data and AI.

Sport’s key indicators, use of data and digital technologies in sport organizations, sports and AI.

Block 8 - Master dissertation.

Conceptualizing marketing research, conducting market research, writing a dissertation.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module (Certificate of Soft Skills) on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility and self-awareness.

Keys career outcomes

The Master of Science Marketing & Management in Sport Organizations prepares you to key positions in sport business industry, such as:

– Sponsorship & partnership activation manager
– Event project manager
– Sport marketing director
– Sport business development manager
– Fan experience manager

Discover Toulouse

You will study in Toulouse, a hub of innovation and industry, offers a unique learning environment.

Toulouse is a dynamic business, cultural and educational center at the heart of Europe. Known in France as “La Ville Rose” (The Pink City) for its beautiful terracotta brickwork, it is ideally situated in the south-west of France, approximately two hours from the Mediterranean Sea, the Atlantic Ocean, and the Pyrenees mountains. As the European capital of aerospacing and home to more than 150 international companies, Toulouse will offer you a unique learning environment in a vibrant and cosmopolitan city.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

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FAQ

What is the main objective of the MSc Marketing & Management in Sport Organizations?

The MSc Marketing & Management in Sport Organizations aims to train professionals capable of managing marketing strategies, events, and business development within the global sports industry. The program combines marketing expertise, strategic management, and innovation to prepare graduates for leadership roles in sports organizations and events.

Why is this program relevant in today's business world?

The sports industry has become a major global economic sector involving clubs, federations, brands, and international events. Organizations increasingly require professionals who understand sports marketing, fan engagement, digital communication, and the business dynamics of the sport ecosystem. This program prepares students to navigate these challenges and contribute to the development of the sport business industry.

What is the duration of the program and where is it located?

The program is offered as a 1-year track for students with a 4-year Bachelor’s degree or a 2-year track for students with a 3-year Bachelor’s degree.

It is a full-time program taught on the Toulouse campus, providing students with direct access to one of Europe’s most dynamic sport ecosystems.

What degree will I obtain upon completion?

Upon successful completion of the program, you will be awarded a Certified French Master’s Degree Diploma, recognized by the French Ministry of Higher Education, Research and Innovation and equivalent to a Master’s level degree.

How is the program ranked?

TBS Education is consistently recognized among the top business schools worldwide. The school is ranked #46 Best European Business School by the Financial Times (2024) and belongs to the 1% of business schools worldwide holding the prestigious Triple Crown accreditation (EQUIS, AMBA and AACSB).

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