The global sport industry is a fast-growing ecosystem, driven by innovation, digital transformation and societal impact. Delivered in an international academic environment, this program fosters strategic thinking, cross-cultural management abilities, and ethical leadership in sport. The Master of Science Marketing & Management in Sport Organizations prepares you to lead in this high-stakes environment, combining cutting-edge academic rigor with immersive industry exposure.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical abilities, and follow two language courses (English, French).
From May to August, students may complete an optional 1- to 6-month internship in France, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 6 months, in France or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
Master’s Dissertation
Curriculum Intership
• Introduction to the world of sport and its stakeholders • Global economy of sport • The cultural importance of sport
• Event management • Project management
• Values of sports • Marketing and commercial strategies in sports • Sports and lifestyle • Relationships between spectators and clubs/institutions
• Behavior of sport consumers • Digital marketing and social media • Agencies and event activations
• Sports and inequalities • The environmental impact of sport • Sport outside the stadium
• Innovation in sports • Sports and new media • Sports and esport
• Sport’s key indicators • Use of data and digital technologies in sport organizations • Sports and AI
• Conceptualizing marketing research • Conducting market research • Writing a dissertation
In the 3rd term of the MSc Marketing and Management in Sport Organizations program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 6-month curricular internship in a renowned national or international company.
At TBS Education, we care about your self-improvement, to give you both hard and soft skills and boost your employability. Our Soft Skills Certificate, designed in collaboration with our Career Service and professional development and leadership experts, is the key to gain fundamental skills such as communication, creative & analytical thinking and resilience. Through three days, take part in interactive workshops, personalized coaching sessions and focus on interpersonal and behavioral skills.
• Resilience • Flexibility • Curiosity • Self-awareness
• Social influence • Creative and analytical thinking • Talent management
• Collaboration • Teamwork • Inclusion • Interpersonal communication • Agility
Our Career Services will guide you through your whole journey at TBS Education to unlock your professional potential and align your career path with your aspirations. Through a dynamic blend of lectures, workshops, personalized assessments (using tools such as Careerset and Graduate First), and one-on-one coaching, our experts will help you define your goals, refine your strategy, and secure the ideal internship or job. You’ll also have exclusive access to regular career fairs held on our campuses, connecting you directly with top recruiters and industry leaders to accelerate your transition into high-impact roles.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
By the end of your MSc Marketing & Management in Sport Organizations at TBS Education, you will complete a master’s Dissertation focused on a current strategic challenge in the global sport industry. This part of the program is thought to give you both an academic achievement and a professional milestone, demonstrating your ability to analyze complex sport business issues and deliver data-driven and strategic solutions.
Its aim is to:
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS Education professors, you will analyze the company’s competitive position and propose strategic and operational recommendations.
Examples of past TBS Education partner companies include:
These activities are intended to give you additional tools to improve your professional skills for better integration into the world of purchasing & supply chain management.
Through exclusive stadium visits and behind-the-scenes access, you will discover sport business operations and strategies, such as match-day activities, sponsorship activations, fan experience design and models. These immersive experiences allow you to understand how sport infrastructures function as strategic business assets.
Learn from club presidents, elite athletes, and media personalities (e.g., Tony Parker, Stade Toulousain executives). Take part in lectures led by industry leaders, network with professionals and collaborate with your classmates on consulting missions.
Act as a professional: through the whole program duration, develop decision-making capabilities via applied business scenarios, work in teams on real sport marketing and management challenges, proposed by corporate partners.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
As part of the MSc Purchasing & Supply Chain Management, students must complete a mandatory 6-month professional internship during Year 2 of the programme. This full-time experience allows them to apply purchasing, logistics, and supply-chain management skills within a real corporate environment while preparing their Master’s thesis.
For students entering the two-year track, an additional optional internship of 1 to 4 months can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
To maximize your chances to find an internship in the field and the company of your dreams, at TBS Education we provide you with exclusive resources. Through our JobTeaser toolbox, you’ll have access to three powerful platforms to refine your professional profile and stand out to employers:
Our Career Services team also provides one-on-one coaching to align your internship with your career aspirations, ensuring you gain the skills and connections needed to thrive globally.
Examples of companies where our students completed their internships last year :
Through company visits and close collaboration with industry leaders, students gain firsthand exposure to real supply chain environments. These partnerships allow participants to understand current challenges, explore best practices, and build professional connections that strengthen their career prospects.
Throughout the program, students interact directly with top organizations through conferences, workshops, and networking events. These exchanges provide valuable insights into purchasing and supply chain roles, recruitment expectations, and emerging trends in the sector.
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:
The program can be completed in one or two years. The 2-year track starts with an International Pre-Master year to build a solid foundation in management, followed by the specialization year. The 1-year track is a direct entry into the specialization year, which runs from September to March with courses, followed by a 6-month internship and the master dissertation.
The MSc Marketing & Management in Sport Organizations combines academic rigor with strong industry immersion. Throughout your master you will benefit from: stadium and company visits, real-life consulting missions, sport industry leaders’ lectures, case studies led and developed with corporate partners.
The Soft Skills Certificate ensures you graduate not only with technical expertise but also with the soft skills employers value most, making you outstand in competitive job markets. Through this mandatory module you will develop creative thinking, critical leadership and adaptive and agile communication skills.
Of course. As part of your curriculum, you will have to complete a 6-month internship in France or abroad by the end of the MSc program. TBS Education provides you with comprehensive support to secure high-value placements, such as exclusive corporate networks (sport clubs such as Stade Toulousain rugby, Toulouse Football Club, Fenix handball and others); job teaser toolbox; personalized one-to-one coaching; career fairs and networking events.