Step into the heart of the creative industries with a program designed to turn passion into expertise. The MSc in Music, Screen & Video Game Industries Management immerses you in the full ecosystem of music, film, TV, and gaming—combining strategy, creativity, and innovation. Through hands-on projects and industry-led learning, you’ll build the skills to shape the future of entertainment in a rapidly evolving digital world.
This year is only designed for students with a 2- or 3-year bachelor’s degree and no work experience.
Year 1 is an International Pre-Master year providing the essential academic foundations in management while offering flexibility through a blended format.
The year combines online, self-paced learning from September to December, followed by on-campus courses from January to April. Students study core management subjects, develop soft skills, strengthen data and analytical abilities, and follow two language courses (English, French).
From May to August, students may complete an optional 1- to 6-month internship in France, or abroad to gain initial professional experience.
• Management Core Courses
• Soft Skills
• Language Courses 1 & 2*
Academic modules may include:Financial Analysis, Foundation of Finance, HR Management, Strategy, Business Marketing, Operations Management, Data/Excel, Soft Skills, Languages.
*Students learn two languages among English, French, and Spanish.
• Elective Courses*
• 3-week International Seminar** (Business Game & Design Thinking)
• Language Courses 1 & 2***
Academic modules may include:CSR, International Finance, International Marketing, Managing Across Cultures, Business Analytics, International Business, and MSc-coherent electives.
*Electives must align with the chosen MSc track.
**Travel costs for the international seminar are not included.
***Students learn two languages among English, French, and Spanish.
• 1 to 6 months, in France or abroad
• Designed to apply skills in a professional context
• Not mandatory
This year is designed for students with a 4-year bachelor’s degree.
Professional expertise
Soft Skills certificate
Optional Language Course
Company consulting Mission
Soft skills certificate
Master’s Dissertation
Curriculum Intership
This academic block of the master’s in Brand Management and Creativity is divided into 8 modules designed to provide sound fundamentals in this area.
Gain foundational knowledge of the music, screen, and game industries, understanding their interconnected ecosystem and socio-economic impact. • Introduction to the Music, Screen & Game Industry Ecosystem: Overview of stakeholders, organizational structures, and career pathways. • Historical Perspectives in Music, Film & Video Games: Key moments and technological breakthroughs shaping these industries. • Media and Cultural Studies: Critical analysis of cultural media’s societal and aesthetic impact.
Learn to manage artists, design live experiences, and operate venues or festivals in the music industry. • Live Music Audience Insights: Understand audience behavior and engagement. • Artist Management and Intellectual Properties: Covers the day-to-day coordination of an artist’s career, including project planning, negotiations, and stakeholder relations. A strong focus is placed on intellectual property rights too. • Media and Cultural Studies: Decode social and ideological dimensions of creative content.
Develop skills to secure and manage funding for music, screen, and game projects. • Institutional & Fiscal Support: Navigate public grants, subsidies, and tax credits. • Partnerships & Investments: Explore equity funding, sponsorships, and licensing deals. • Market & Audience Revenue Models: Design revenue strategies like subscriptions and crowdfunding.
Master distribution channels and marketing strategies to maximize visibility and impact. • Media Distribution, Platforms & Digital Promotion: Strategies for streaming platforms and digital storefronts. • Cultural Marketing: Communicate cultural value and build authentic brand identities.
Guide a film, TV, or video game project from concept to launch. • From Vision to Planning: Develop roadmaps, funding strategies, and risk management plans. • From Production to Launch: Coordinate teams and conduct post-launch reviews.
Explore emerging technologies and sustainable practices reshaping these industries. • Tech Convergence in Creative Media: Integrate AI, blockchain, and immersive technologies. • Environmental Sustainability and Decarbonization: Implement green pro- duction and ESG reporting.
Structure global initiatives and optimize cross-border distribution. • Transnational Distribution and Sales: Leverage global markets and sales agents. • Strategic Alliances & Joint Ventures: Negotiate partnerships and collaborations. • Global Co-Production: Manage multi-jurisdiction financing and risk-sharing.
Conduct rigorous research and produce a master’s dissertation. Research Methodologies: Qualitative and quantitative methods for cultural industries. Master Dissertation Preparation: Develop an original thesis contributing to the field.
During this unit, you will strengthen the management and leadership skills essential for thriving in the cultural and creative industries, with a focus on the interpersonal and behavioral abilities needed to advance your career in music, screen, and video games management.
This certificate, integrated into the MSc in cultural management program, has been designed in collaboration with over 25 lecturers, industry professionals, and TBS Career Services to provide you with practical tools and guidance for leading teams, managing talent, and navigating the unique challenges of these fast-evolving creative sectors.
In this part of the course, you will acquire 9 key skills to lead teams and manage your professional career:
• Self-awareness • Communicating effectively • Lifelong learning
• Building an inspiring vision • Leading teams • Responsible decision-making
• Managing interpersonal relationships • Building trust and well-being at work • Influencing effectively
Run by TBS Career Services, this module will help you reveal your talents and make decisions that work towards your deepest aspirations.
Over the course of lectures, workshops, individual tests, and coaching sessions, experts will help you start the process, ask the right questions, and find the best internship or job for you.
We will help you analyze your skills, strengths, and areas for improvement. Through personality tests and individual coaching, we will integrate your self-knowledge with your aspirations and career choices.
You will take part in workshops to build your CV and e-portfolio to highlight your experiences and skills to future employers.
You will be asked to write an individual dissertation on a current marketing issue in the fashion & luxury industries from an academic or professional perspective. You will be making a contribution to the study, analysis, formalization, and abstraction of the identified issue. The write-up should reflect the following:
Motivation: Justifying the choice of the research problem or issue
Resourcefulness: Ability to start and conceptualize a piece of research
Creativity & common sense: Demonstration of a structured and logical methodology
Cross-functionality: Demonstration of a multidimensional approach to problem-solving
You must submit a suitable master’s thesis to graduate.
Put your consultancy skills to the test for two weeks during a hands-on, transversal, and strategic assignment. This project is designed for students from all master’s programs, allowing you to collaborate with peers from diverse academic backgrounds.
You will receive a letter of engagement from a TBS Education partner company representative about a current strategic challenge, not necessarily linked to your field of study. This project allows you to work on any area of the company, regardless of your specialization, offering a truly cross-functional experience.
With support from TBS professors, students will work on a strategic diagnosis to analyze the company’s competitive position. Finally, they will propose strategic and operational recommendations to meet the challenges faced by the company.
Below are some examples of TBS partner companies that have collaborated with students in previous years:
Moreover, you will have some complementary activities that will help towards better professional integration:
The program connects students directly with the professional world through interactive sessions with industry experts* from the music, film, TV, and video game sectors. These professionals share their firsthand experiences, offering valuable insights into the realities of careers in cultural and creative industries. Students gain a clearer perspective on day-to-day responsibilities, emerging career paths, salary expectations, and the skills most valued in the field. Beyond the structured sessions, students will also participate in informal meet and greet networking opportunities. These relaxed interactions provide the chance to ask questions, exchange ideas, and engage in meaningful conversations with practitioners, helping students build professional connections and better understand the dynamics of these fast-evolving industries. * Each year, profiles and companies are subject to change according to the students’ interests and the professionals’ availability.
Additionally, the program features two masterclasses each year on significant management topics. These sessions are led by prominent figures in the industry, providing invaluable insights and perspectives. Following each masterclass, there will be a networking session, allowing students to connect with these industry leaders and discuss the insights shared, further enhancing their learning and professional network.
To deepen your understanding through hands-on experience, you and your peers will take part in field trips to innovative companies and cultural institutions within the music, screen, and video game industries. These visits will give you a comprehensive view of how creativity, technology, and management strategies intersect in practice—ranging from production studios and record labels to streaming platforms, gaming companies, and live event organizers. By experiencing these environments firsthand, you will gain unique insights into industry dynamics and strengthen your ability to connect theory with real-world practice.
Maximize your experience in Barcelona by taking advantage of our 40-hour Spanish language course for beginners, which is included in your master’s program fees. Being fluent in Spanish is a considerable advantage, especially if you’re considering an internship in Spain, where companies often expect proficiency in the language. Therefore, we recommend seizing this chance to enhance your language skills.
As part of all TBS Education MSc programs, students complete a professional internship that provides essential real-world experience and strengthens their employability. Whether carried out in France or abroad, these internships offer the opportunity to apply the knowledge gained in class, develop industry-specific skills, and build an international professional network.
Thanks to TBS Education’s strong corporate partnerships and global reputation, students can access a wide range of placements across sectors, from large multinationals to innovative startups.
As part of the MSc Cultural Management, students must complete a mandatory 6-month professional internship during Year 2 of the programme. This full-time experience allows them to apply purchasing, logistics, and supply-chain management skills within a real corporate environment while preparing their Master’s thesis.
For students entering the two-year track, an additional optional internship of 1 to 4 months can be undertaken at the end of Year 1 (May to August). This shorter placement is not compulsory but offers an opportunity to gain early professional exposure before starting the MSc year.
To maximize your chances to find an internship in the field and the company of your dreams, at TBS Education we provide you with exclusive resources. Through our JobTeaser toolbox, you’ll have access to three powerful platforms to refine your professional profile and stand out to employers:
Our Career Services team also provides one-on-one coaching to align your internship with your career aspirations, ensuring you gain the skills and connections needed to thrive globally.
Examples of companies where our students completed their internships last year :
For holders of a 3-year bachelor’s degree:
You will obtain a double degree, Master of Science degree and the “Diplôme d’études supérieures en Management Stratégique International” (an official diploma accredited by the French Ministry of Higher Education, Research and Innovation.)
For holders of a 4-year bachelor’s degree:
The academic regulations outline the rules and requirements students must follow to successfully complete their academic program. These regulations are established by TBS Education to ensure consistency, fairness, and quality in the academic process.
The program provides a comprehensive understanding of the creative industries, covering key areas such as talent management, financing, marketing, distribution, and production. You will also explore emerging technologies like AI and blockchain, gaining both strategic insight and practical skills.
Yes, the curriculum is highly practical. You will work on real-world projects, case studies, and a final production project, enabling you to apply your knowledge to real industry challenges and build a strong professional portfolio.
The program stands out for its cross-industry approach, integrating music, screen, and video games into one interconnected ecosystem. It also combines business, culture, and technology, ensuring you are prepared for the evolving demands of the creative economy.
Absolutely. The program includes dedicated modules on emerging technologies such as AI, blockchain, and immersive media, as well as sustainability practices shaping the future of creative production.
Yes, you will learn how to manage international partnerships, co-productions, and global distribution strategies, preparing you to work in a highly globalized and collaborative industry.