Barcelona
English
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Full Time
September 2026

Home Program MSc Cultural Management (Music, Screen, Videogames)

MSc Cultural Management (Music, Screen, Videogames)

A cutting-edge master’s program that blends creativity, technology, and strategic management to shape the future leaders of the music, film, TV, and video game industries.

Key information

Campus: Barcelona
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

State-Certified Degree

Graduating with a recognized French Master’s Degree. Triple accredited business school (EQUIS, AMBA, AACSB)

PUT THEORY INTO PRACTICE:

Gain invaluable practical experience through real-world projects and a curricular internship with leading national and international companies.

LAUNCHPAD TO PROFESSIONAL EXPERTISE

Prepare to manage innovative projects and organizations across high-growth sectors with a focus on innovation, sustainability, and global markets.

About this MSc

The MSc in Cultural Management: Music, Screen & Video Games at TBS Education Barcelona offers a unique opportunity to channel your passion for music, film, TV, and video games into a thriving career.

Based in Barcelona, a European hub for digital arts, technology, and creative industries, this program equips you with specialized management skills tailored to the interconnected ecosystem of these creative sectors. This innovative master’s program integrates cultural insight, technological innovation, and strategic management, designed specifically for the rapidly growing and resilient music, screen, and game ecosystems.

You will delve into multidisciplinary perspectives, talent & live performance management, funding & financial strategies, distribution, and screen & production project management. Furthermore, the program explores emerging technologies like AI and blockchain, emphasizing sustainable practices to ensure you are at the forefront of industry trends.

This program is ideal for:

•Graduates with a background in business, marketing, or management wanting to pivot into the entertainment sector
•Graduates in media, arts, or humanities looking to acquire strong business and strategic skills
•Professionals seeking to accelerate their careers in music labels, film production, or gaming studios.
•Creative minds aiming to blend their passion for digital arts with strategic management

By joining the MSc program, students obtain a “Diplôme d’Etudes Supérieures en Management Stratégique International”, a degree approved by France’s Ministry of Higher Education, Research.

Mathieu ALEMANY OLIVER

key PROGRAM Features

100% English, Full-Time Program in Barcelona

Study in Barcelona, a thriving European center for digital arts, technology, and creative industries. The city provides an ideal environment for networking, cultural immersion, and professional development within a vibrant ecosystem of startups and established companies.

A CROSS-DISCIPLINARY APPROACH

Gain a foundational understanding of the interconnected ecosystems of music, screen (film & TV), and video games. Learn their historical perspectives and socio-economic impact, preparing you for diverse roles across these industries.

BENEFIT FROM OUR EXPERIENCED FACULTY

Learn from leading practitioners and internationally recognized academics who bring real-world experience and cutting-edge research into the classroom, providing unparalleled networking opportunities.

TECH & SUSTAINABILITY FOCUS

Stay ahead of the curve by exploring emerging technologies like AI, immersive tech, and blockchain, alongside a strong emphasis on environmental sustainability and green production in creative media.

6-MONTH COMPULSORY INTERNSHIP

Kickstart your career with a mandatory 6-month internship at a leading national or international company. This is your opportunity to apply your strategic and creative skills in a real-world corporate environment, gain invaluable hands-on experience, and build professional connections that frequently lead to full-time job offers upon graduation.

Join a recognized program of excellence

With these accreditations, we ensure not only the international recognition of our diplomas, but also the quality of our programs and the employability of our graduates!

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility, and self-awareness.

BLOCK 1. MULTIDISCIPLINARY PERSPECTIVES ON MUSIC, SCREEN & GAME INDUSTRIES

Dive into the core of the cultural and creative industries (CCIs). This foundational module provides a comprehensive overview of the music, film, television, and video game ecosystems. You will explore key stakeholders, organizational structures, and career pathways. By analyzing historical milestones and engaging in media and cultural studies, you’ll understand the profound societal, economic, and aesthetic impact of digital entertainment and creative media.

BLOCK 2. TALENT & LIVE PERFORMANCE MANAGEMENT

Master the intricacies of the live entertainment business and talent representation. This block focuses on live music audience insights, venue operations, and festival management. You will delve into the day-to-day realities of artist management, project planning, and contract negotiations, with a strong emphasis on navigating intellectual property (IP) rights to protect and effectively monetize creative talent.

BLOCK 3. FUNDING & FINANCIAL STRATEGY

Secure the financial backing needed to bring creative visions to life. Learn to navigate public grants, institutional subsidies, and tax credits essential for film, TV, and video game production. This module also covers private partnerships, equity funding, sponsorships, and licensing deals. You will design innovative market and audience revenue models, from subscription-based streaming to global crowdfunding campaigns.

BLOCK 4. DISTRIBUTION & MARKETING STRATEGIES

Maximize the visibility and commercial success of cultural products. This module covers advanced media distribution strategies across global streaming platforms, digital storefronts, and traditional channels. You will learn the art of cultural marketing—how to build authentic brand identities, communicate cultural value, and execute highly targeted digital promotion campaigns to engage global audiences.

BLOCK 5. SCREEN & PRODUCTION PROJECT

Take the helm of creative project management. In this highly practical block, you will guide a film, television series, or video game project from initial concept to commercial launch. Learn to develop strategic roadmaps, manage production budgets, mitigate financial risks, coordinate multidisciplinary creative teams, and conduct comprehensive post-launch reviews to ensure project success in the competitive entertainment market.

BLOCK 6. TECH & SUSTAINABILITY IN MSG INDUSTRIES

Future-proof your career by exploring the intersection of digital innovation and sustainable business practices. This module covers the tech convergence in creative media, teaching you how to integrate artificial intelligence (AI), blockchain, and immersive technologies into cultural projects. Additionally, you will master green production standards, environmental sustainability, and ESG reporting to lead eco-conscious initiatives.

BLOCK 7. INTERNATIONAL PARTNERSHIPS & DISTRIBUTION

Expand your creative projects into the global marketplace. This block focuses on structuring transnational distribution and leveraging international sales agents. You will learn how to negotiate strategic alliances, joint ventures, and navigate the complex legal and financial frameworks of global co-productions, managing multi-jurisdiction financing and cross-border risk-sharing.

BLOCK 8. CONDUCTING RESEARCH IN CULTURAL & CREATIVE INDUSTRIES

Develop the analytical skills necessary to generate actionable industry insights. This module prepares you for your final Master’s Dissertation by teaching both qualitative and quantitative research methodologies specifically tailored for the cultural industries. You will learn how to conduct rigorous market analysis and develop an original thesis that contributes valuable knowledge to the entertainment management field.

BLOCK 9. COMPANY CONSULTING MISSION & INTERNSHIP

Bridge the gap between academic theory and professional execution. During the Company Consulting Mission (SESAME), you will act as a consultant for two weeks, solving real-world strategic challenges (like digital transformation or new revenue models) for a TBS partner company. Concurrently, you will complete a mandatory 6-month professional internship at a renowned national or international company to kickstart your career.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module (Certificate of Soft Skills) on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility and self-awareness.

Keys career outcomes

- • Project & Production Manager
- •Marketing, Communication & Distribution Officer
- • Talent & Artist Relations Coordinator
- • Financing & Strategic Support Analyst
- • Events & Live Sector Manager
- • A&R (Artist & Repertoire) Manager
- • Video Game Producer
- • Content Acquisition & Licensing Manager

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where you never know what next big opportunity is going to come around the corner.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

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FAQ

Who is this program for?

This MSc is ideal for students passionate about creative industries who want to develop business, marketing, and management skills for careers in music, screen, and gaming sectors.

Do I need a background in music, film, or gaming?

Not necessarily. The program welcomes students from diverse academic backgrounds, especially those interested in creative industries and management.

Where is the program located?

The MSc is based in Barcelona, a major European hub for digital arts, technology, and creative industries.

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