Barcelona
English
25,650€ for the entire 2-year program
19,500€ for the 1-year program
1-year or 2-year track, depending on your academic background
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Full Time
September 2026

Home Program MSc AI Driven-Digital Marketing & Analytics

MSc AI-Driven Digital Marketing & Analytics

Master marketing in the age of AI.
The MSc AI-Driven Digital Marketing & Analytics combines strategy, data science, and artificial intelligence to train the next generation of data-driven marketing leaders.

Key information

Campus: Barcelona
Teaching languages: English
Degrees:
For the 2- year program : Master's degree
For the 1-year program : Master of science
Duration: 1-year or 2-year track, depending on your academic background
ECTS:
For the 2- year program : 180 ETCS
For the 1-year program : 240 ETCS
Cost: 25,650€ for the entire 2-year program
19,500€ for the 1-year program
Formation pace: Full Time

JOIN ONE OF THE LEADING BUSINESS SCHOOLS IN EUROPE

Advanced & Applied Learning

Develop high-level skills through practical modules in digital and AI Marketing

Strong Career Opportunities

Graduate with the hybrid profile companies are looking for: digital strategist + marketing analyst + AI-enabled marketer.

About this MSc

Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.

In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text to video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during a curricular 6-month internship with a top national or international company.

From day one, you’ll step into the role of a creator and strategist, producing real ads, social campaigns, and videos while tackling live business challenges with agency professionals. At the same time, you’ll unlock the power of AI-driven marketing and analytics, learning how to turn data into insights, automate campaigns, and predict consumer behavior.

Olivier BUIGUES

• Yasmine El Alami: Digital Marketing and Social Media
• Carlota Porta Valero: UX/UI, No-coding Web & App Building
• Long Li Xue: Short video metrics
• Natalia Witczyk: SEO
• Arthur de Perthuis: Digital Ads and Web and Mobile Analytics
• Fela Hughes: Marketing Automation
• Carlos Carrasco: Python, R, Casual Inference in Marketing, AI and Machine Learning for Marketing
• Fabien Pecot: Conceptualizing Marketing Research, Conducting Marketing Research, Writing a Dissertation

AI Marketing focus

Go beyond theory and learn how to use AI tools, machine learning, prompting, and automation in real marketing scenarios. Prepare for the future of AI-driven digital marketing.

Strong Data Analytics Skills and become a data driven expert

Master Python and R for marketing analytics and gain hands-on experience in data analysis, visualization, and performance optimization.

The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.

Master the Full Digital Marketing Strategy

From SEO and digital advertising to e-commerce, content strategy, UX/UI, and marketing automation, develop a complete digital marketing skill set.

Hands-On Experience with Industry Tools

Students will receive preparation to acquire the listed certifications, which are included as an extra benefit of their program:

• Google Analytics
• Google Ads
• Hubspot
• Data Visualization with Tableau Desktop Specialist
• Cloud Computing with Microsoft Azure Fundamentals

TBS Education will fund the access to the learning platform and the examination fees.

Additionally, students will have access to Mammouth AI, providing them with a single platform to use multiple leading AI models for text, image, and web search tasks.

Compulsory Internship

A 6-month internship provides hands-on international business experience and significantly enhances employability.

Benefit from our top faculty and industry partners

The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals.

STUDY IN BARCELONA, A DIGITAL HUB

Barcelona has established itself as a prominent digital hub, known for its innovative ecosystem and vibrant technology scene. The city has become a magnet for startups, tech companies, and digital nomads, attracted by its entrepreneurial spirit, advanced digital infrastructure, and supportive business environment.

Join a recognized program of excellence

As a triple-accredited institution, a distinction held by only 1% of business schools worldwide, we ensure our programs meet your academic and professional needs. This MSc gives you a globally recognized degree and direct access to high-impact careers in supply chain and purchasing at leading multinational companies.

British distinction for management programs

American Reference for Academic Excellence

European stand supported by EFMD

7th

French Business School 2025

9th

Best French Masters 2024

46th

Business School MiM 2024

Program details

Block 1 - Understanding the customer journey

This unit focuses on understanding consumer behavior and the digital customer journey. It combines consumer psychology, advanced market research, and digital marketing to analyze how customers interact with brands across omnichannel environments.

Block 2 - Marketing in the Contemporary world

This unit provides the strategic and contextual foundations of modern marketing. It covers marketing ethics and social responsibility, global marketing strategies, and innovation, preparing students to operate in complex and international business environments.

Block 3 - Digital Marketing

This block develops core digital marketing capabilities. It includes digital strategy, branding, UX/UI and no-code web/app development, as well as short video metrics and algorithm analysis to understand content performance.

Block 4 - Digital Marketing Campaigns

Focused on execution, this unit teaches students how to design, launch, and optimize digital campaigns. It covers SEO, digital advertising, and e-commerce with an emphasis on measurable performance and ROI.

Block 5 - Digital Marketing Analytics

This unit centers on measurement and optimization. Students learn marketing automation, web and mobile analytics, and data visualization to transform raw data into actionable insights and strategic decisions.

Block 6 - Programming

This technical block introduces students to Python and R, the two most widely used programming languages in data analysis and marketing analytics. It provides the foundation for data collection, cleaning, analysis, and visualization.

Block 7 - Making Decisions with Data

An advanced unit focused on AI and data-driven decision-making. It includes AI and machine learning for marketing, causal inference, and the social and ethical implications of emerging technologies.

Block 8 - Master Dissertation

This unit guides students through the full research process, from defining a research question and designing a methodology to conducting analysis and writing the final master’s dissertation.

Become the best version of yourself

Develop the key skills you need to succeed tomorrow and boost your employability. All our MSc programs include a compulsory module (Certificate of Soft Skills) on self-improvement with interactive workshops and individual coaching sessions to strengthen communication, agility and self-awareness.

Keys career outcomes

This MSc opens doors to diverse, high-demand leadership roles across global supply chain, procurement, and operations. Graduates secure positions such as:

• Supply Chain Manager

• Digital Marketing Manager

• Marketing Data Analyst

• AI Marketing Specialist

• Growth Marketing Manager

• Marketing Automation Manager

• Performance Marketing Manager

• E-Commerce Manager

• Digital Strategy Consultant

• Customer Insights Analyst

• Business Intelligence Analyst

Testimonials

Discover Barcelona: Innovation & Lifestyle

Studying in Barcelona is a unique experience. At the cutting-edge of innovation, the city is renowned around the world as one of the leading international start-up hubs.

Thanks to its multicultural, forward-looking environment, Barcelona is also an excellent place to to do business internationally. In fact, it is one of the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2021.

Every year, Barcelona holds world-renowned international events such as the Mobile World Congress, Alimentaria, Primavera Sound, Sonar, etc.

Moreover, Catalonia is home to prestigious local companies that have become globally successful: Codorniu, Freixenet, Puig, Torres, Tous, and many more.

With over 215,000 students, Barcelona has Spain’s second-largest student population which makes for an exciting, vibrant space where you never know what next big opportunity is going to come around the corner.

A truly international experience

languages (english & french)

campus

International students

1 %+

nationalities

1 +

Application & fees

Degree applicants must hold

For the 2-year program

3 year Bachelor degree (180 ECTS) OR
120 ETCS and 3 year professional experience

For the 1-year program (Master of Science)

4 year Bachelor degree (0 ECTS) OR
120 ETCS and 3 year professional experience

Language requirements

English mother tongue OR
IELTS 6
TOEIC 750
TOEFL 70
Cambridge English First or Preliminary (160)
Duolingo 110

Documents you need

- CV
- Cover / motivation letter / Statement of Purpose
- Passport copy
- Transcript of grades of your latest degree
- Enrollement certificate or diploma
- Letter of recommendation (not mandatory)
- B2 English test (if your studies were not 100% in English or if you are not a native English speaker)

Access the online application form

Upload the required application documents

Pay the application fee

Have an admission interview

Wait for the decision & confirm your place reservation

Application fee: 100€ (non-refundable)

Tuition fee :

– for the entire 2-year program: 25,650€.
– for the 1-year program : 19,500€

Academic well-being is at the heart of TBS Education and our student-centered approach. The TBS Education International Student Office (ISO) understands that moving abroad can be challenging. That’s why the International Student Office is here to support international students, providing practical assistance to help them settle and integrate the country.
We works alongside the academic programs providing practical assistance to prospective and current international students. Working continuously with partners and service providers, ISO answers student inquires and alleviate the administrative burden and stress for our students. Any type of international student can benefit form our services, full-time students or students joining our program withing the framework of university exchange.

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FAQ

What makes this MSc different from a traditional Digital Marketing Master

This MSc goes beyond campaign management and content strategy. It combines digital marketing, artificial intelligence, machine learning, programming (Python & R), and marketing analytics to prepare students for AI-driven decision-making in today’s data-powered business environment.

How is artificial intelligence integrated into the program?

AI is embedded across the curriculum. Students learn how to use AI tools such as ChatGPT, apply machine learning in marketing scenarios, understand algorithms behind digital platforms, and explore social network analysis and natural language processing for business applications.

Will I learn programming in this MSc?

Yes. The program includes hands-on training in Python and R, the two most widely used programming languages in marketing analytics and data science. No advanced coding background is required before joining.

is this MSc suitable for students without a technical background?

Absolutely. The program is designed for students with business or marketing backgrounds who want to develop strong analytical and AI-driven skills. Technical foundations are progressively built during the program.

Why study AI-Driven Digital Marketing in Barcelona?

Barcelona is one of Europe’s most dynamic tech and startup ecosystems, offering strong connections to innovation, entrepreneurship, and international career opportunities.

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